James Rhodes

Examiner
DISC Type : sc

Head of Marketing | UKIN | Heathcare Systems and Technologies | Baxter International at Baxter International Inc.

Stoke-On-Trent, England, United Kingdom

Overview

James is the Head of Marketing for the UK & Ireland at Baxter International, specializing in healthcare systems and technologies. His career is rooted in the medical device sector with previous marketing management roles at Hillrom and Essential Healthcare Solutions. He is a member of the Chartered Institute of Marketing.

He is a family-oriented individual who publicly values leaders that support a healthy work-life balance. James shows a personal interest in public health issues, such as national cancer screening protocols, and practical solutions for patient mobility.

He recently sought advice from his network for a lightweight mobility scooter, indicating a personal connection to the challenges of patient mobility.

Personality Overview

Late Adopter

Overcautious

Tough To Convince

They do not like taking risks at all and go for proven options in the end.  The only way to convince them is by showing them examples and ample proof. They tend to have clarity about their needs and constraints, and are unlikely to over-promise.

Topics They Care About

Healthcare Marketing
Leads marketing for healthcare systems and technologies across the UK and Ireland, with a long career in the medical device industry.
Medical Technology
His experience includes marketing for "Smart Beds, Patient Handling & Mobility" solutions, showing a focus on tangible healthcare technologies.
Work-Life Balance
He publicly shared his gratitude for being able to attend his child's sports day, emphasizing the importance of family-friendly work culture.

Media Appearances

James has no verified media appearances

Work History

12-2025
Head of Marketing | UKIN | Heathcare Systems and Technologies | Baxter International at Baxter International Inc.
4-2024 - 12-2025
Marketing Manager | Western Europe | Healthcare Systems & Technologies | Med/Surg Solutions. at Baxter International Inc.
3-2022 - 3-2024
Marketing Manager at Essential Healthcare Solutions (UK) Ltd
1-2017 - 5-2022
Market Manager at Hillrom
8-2012 - 12-2016
Product Manager at Medicina Ltd

Education

James has no verified education history

More Information

Social Presence :

Prographics :

Exp : 16 Location : Stoke-On-Trent, England, United Kingdom Job Level : Mid-senior Designation : Head of Marketing | UKIN | Heathcare Systems and Technologies | Baxter International at Baxter International Inc.
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Insights For Selling To James

During A Call Or A Meeting

DO's

  • Be firm in your communication and stay in control
  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • First of all, focus on building their confidence by sharing examples, case studies etc.

DONT's

  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't be very accepting if that is your natural style, stay firm
  • Don't use phrases like 'do not worry', 'i promise' etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with James is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from James

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will James move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can James take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And James

Personality Compatibility


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