James Ridgwell

Supporter
DISC Type : s

Regional Marketing Manager. Team Lead. Functional Neurosurgery at Brainlab

Bristol, England, United Kingdom

Overview

James Ridgwell leads the EMEA marketing team for functional neurosurgery at Brainlab. With over four years in this role and a background in physiotherapy, he excels at developing strategies that boost brand awareness and sales. He holds a Bachelor of Science from the University of the West of England.

His background as a physiotherapist provides him with a distinctive clinical understanding of client and partner needs in his marketing leadership role.

Personality Overview

Slow To Decisions

Procedural

Calm

They are good and approachable with everyone, internally and externally.  They are unlikely to become strong champions as they don't prefer pushing other people. Their motivation stems from the impact that their decisions can have on the organization.


Topics They Care About

Functional Neurosurgery
As the marketing lead for this division, he frequently shares content on technological advancements for treating conditions like refractory epilepsy through brain mapping and neuromodulation.
Medical Device Marketing
He is responsible for creating and executing marketing strategies across the EMEA region to increase sales and customer satisfaction for Brainlab's advanced surgical technologies.
Image-Guided Surgery
Promotes innovations like the Loop-X® mobile imaging robot, drawing on his past experience as a surgical navigation application consultant for spine and cranial procedures.

Media Appearances

James has no verified media appearances

Work History

4-2024
Regional Marketing Manager. Team Lead. Functional Neurosurgery at Brainlab
4-2023
Regional Marketing Manager. Team Lead. Functional Neurosurgery at Brainlab
2-2021 - 4-2023
Regional Marketing Manager. Functional Neurosurgery at Brainlab
11-2018 - 2-2021
Application Consultant IGS at Brainlab
1-2018 - 10-2018
Clinical Sales Specialist at Exactech

Education

2012 - 2015
Bachelor of Science (BSc) from University of the West of England

More Information

Social Presence :

Prographics :

Exp : 8 Location : Bristol, England, United Kingdom Job Level : Middle Designation : Regional Marketing Manager. Team Lead. Functional Neurosurgery at Brainlab
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Insights For Selling To James

During A Call Or A Meeting

DO's

  • Focus your pitch on the impact that you could help them have on their organization
  • Pause and ask them if they have any questions
  • If possible, connect them to existing customers

DONT's

  • Don’t keep pushing them for a straight answer, just make your own conclusions
  • Avoid saying anything that sounds like a risky proposition
  • Don’t don the salesperson avatar, be the friendly advisor instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with James is

  • Low-risk, go-ahead from other stakeholders and successful evaluation as per process matter the most to them.
  • Will you ever get a clear answer from James

  • They don’t say no very often, and can take you around in circles sometimes.

Insights For Deal Planning

    How fast (or slow) will James move?

  • They do not like to rush and can be quite slow in their decision making.

  • Can James take some risk or not?

  • They are risk-averse and like to make decisions that others support.

You And James

Personality Compatibility


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