Helena Abellan

Go-getter
DISC Type : d

Group Product Manager at Efí Bank

São Paulo, São Paulo, Brazil

Overview

Helena is a Group Product Manager at Efí Bank with over 30 years of experience in payment methods, financial services, and real estate financing. She specializes in the intersection of strategy, operations, and technology to manage and evolve card portfolios. Colleagues describe her as dedicated and competent.

She has a degree in Social Communication from Faculdade Cásper Líbero.

Personality Overview

Direct & Candid

Decisive

Fast-Paced

They can be nudged to make faster decisions by offering what they value.  They focus on objectivity in a pitch and pay little attention to bells and whistles. They care equally about the product and its potential impact.

Topics They Care About

Payment Methods
Her career spans over three decades in the payments and financial services sector, with a current focus on card product strategy at Efí Bank.
Product Strategy
Responsible for defining the card product strategy, portfolio evolution, and operational processes at her current company.
Real Estate Finance
Has extensive experience in real estate financing, a key part of her professional background before her current role.

Media Appearances

Helena has no verified media appearances

Work History

7-2025
Group Product Manager at Efí Bank
9-2019 - 6-2025
Gerente de operações at Interfile Full Service BPO
9-2019 - 6-2025
Gerente at Interfile Full Service BPO
4-2018 - 8-2019
Gerente at Montreal Informática
6-2017 - 3-2018
Coordenador de projetos at CSU CardSystem

Education

1997 - 2000
Comunicação Social from Faculdade Cásper Líbero

More Information

Social Presence :

Prographics :

Exp : 27 Location : São Paulo, São Paulo, Brazil Job Level : Middle Designation : Group Product Manager at Efí Bank
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Insights For Selling To Helena

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending too much time on pleasantries
  • Stress on the business value that your product offers
  • Highlight the competitive differentiation of your product

DONT's

  • Avoid long winding pitches, stay objective
  • Don’t expect them to change their mind quickly if they say no once
  • Refrain from asking too many questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Helena is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Helena

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Helena move?

  • Their decision making speed is somewhere in the middle.
  • Can Helena take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Helena

Personality Compatibility


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