James Shepherd
Login to view DISC.As CEO of Commotion Ltd, James Shepherd is a retail industry veteran with deep expertise in omni-channel strategy and global operations. His career includes senior leadership roles at major brands like Swarovski and The Body Shop. Colleagues consistently describe him as a charismatic, inspiring, and strategic leader.
James has a keen interest in the luxury retail sector, following premier fashion brands such as Coach and Gucci. This reflects his professional history of managing high-end consumer goods and an appreciation for strong brand identity and quality craftsmanship.
He was previously one of only six Senior Vice Presidents at Swarovski, leading the global retail marketing department for their Consumer Goods Business.
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