James Shepherd

Commander
DISC Type : D

Chief Executive Officer at Commotion Ltd

London, England, United Kingdom

Overview

As CEO of Commotion Ltd, James Shepherd is a retail industry veteran with deep expertise in omni-channel strategy and global operations. His career includes senior leadership roles at major brands like Swarovski and The Body Shop. Colleagues consistently describe him as a charismatic, inspiring, and strategic leader.

James has a keen interest in the luxury retail sector, following premier fashion brands such as Coach and Gucci. This reflects his professional history of managing high-end consumer goods and an appreciation for strong brand identity and quality craftsmanship.

He was previously one of only six Senior Vice Presidents at Swarovski, leading the global retail marketing department for their Consumer Goods Business.

Personality Overview

Decisive

Very Quick

Candid & Clear

They like to act fast and expect others to do the same.  They are not focused on building rapport and relationships. They respond better to strong and respectful interactions.

Topics They Care About

Educational Toys
As CEO of Commotion Ltd, he is leading the double-digit growth of the company's proprietary 'tickit' brand of educational resources that inspire learning through play.
Omni-Channel Strategy
A central theme of his career, he has extensive experience leading sales and operations across integrated digital and physical retail channels for global brands.
Inspiring Leadership
Described by colleagues as a charismatic and inspiring leader who excels at motivating his teams to achieve exceptional results through his strategic vision and dedication.

Media Appearances

James has no verified media appearances

Work History

8-2023
Chief Executive Officer at Commotion Ltd
10-2018 - 5-2020
Executive Vice President of Sales & Operations: Omni Channel at Lovisa Pty Ltd
1-2017 - 1-2018
Director at The Body Shop
9-2011 - 10-2015
Senior Vice President Of Global Sales & Operations at SWAROVSKI
2008 - 2011
Vice President Sales and Operations Europe North (Consumer Goods Business) at SWAROVSKI

Education

1986 - 1990
Education details unavailable from Carshalton High School for Boys
Higher National Diploma in Business & Finance from Surrey College

More Information

Social Presence :

Prographics :

Exp : 29 Location : London, England, United Kingdom Job Level : Leadership Designation : Chief Executive Officer at Commotion Ltd
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Insights For Selling To James

During A Call Or A Meeting

DO's

  • Objectively showcase the impact that your product creates
  • Make sure that you circle back fast on any action items, it wins their trust
  • Be respectful but crisp

DONT's

  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Do not back off when challenged, respond with a confident, objective answer instead
  • Avoid being too verbose

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with James is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from James

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will James move?

  • They can take decisions very fast if you manage to convince them.
  • Can James take some risk or not?

  • The risks don’t matter much to them.

You And James

Personality Compatibility


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