James Stratford

Inquirer
DISC Type : cd

Global Lead, Digital Enablement at Bacardi

Greater London, England, United Kingdom

Overview

James has no verified overview

Personality Overview

Demanding

Hard To Convince

Judgemental

They focus on objectivity in a pitch and pay little attention to bells and whistles.  They don’t always try to control the conversation but neither do they like yielding it fully. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

James has no verified topics they care about

Media Appearances

James has no verified media appearances

Work History

9-2025
Global Lead, Digital Enablement at Bacardi
7-2022 - 6-2025
Group Head IT Operations at BAT
6-2019 - 6-2022
Global Head of Data & Analytics Platform at BAT
5-2017 - 7-2019
Global IT Lead - Track and Trace Programme at BAT
8-2001 - 10-2010
Supply Chain Management Consultant at Deloitte

Education

2000 - 2001
MA from University of Warwick
1996 - 2000
BA from University of Warwick

More Information

Social Presence :

Prographics :

Exp : 17 Location : Greater London, England, United Kingdom Job Level : Mid-senior Designation : Global Lead, Digital Enablement at Bacardi
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Insights For Selling To James

During A Call Or A Meeting

DO's

  • Stress on the business value that your product offers
  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Get to the point quickly instead of spending too much time on pleasantries

DONT's

  • Refrain from asking too many questions
  • Avoid repeating yourself or making generalizations
  • Do not give up if they are not convinced, try again with a different approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with James is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from James

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will James move?

  • Their decision making speed is somewhere in the middle.
  • Can James take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And James

Personality Compatibility


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