Smitt Rojanasthien

Critic
DISC Type : C

State Manager - WA, AK, & HI at Bacardi

Greater Seattle Area, United States

Overview

Smitt is a seasoned sales leader in the wine and spirits industry, currently serving as a State Manager for Bacardi covering Washington, Alaska, and Hawaii. An alumnus of the University of Washingtons Foster School of Business, he holds unique certifications as a Certified Specialist of Wine and a Master of Champagne.

Residing in the Greater Seattle Area, Smitt is deeply connected to the region through both his education and career. His long-standing presence suggests a likely passion for the local community and its sports culture, including teams like the Washington Huskies, Seahawks, and Mariners.

Unique fact: He holds the distinguished title of "Master of Champagne," a rare certification reflecting deep expertise.

Personality Overview

Critic

ROI Driven

Negotiator

They choose to analyze logically and value facts to emotions.  It is very likely that they will negotiate pricing or other important terms. They like to do things independently and don’t look for support from others.

Topics They Care About

Spirits Industry Leadership
Manages a multi-state territory for Bacardi and has held senior roles at other major companies like Constellation Brands and Southern Wine & Spirits.
Building Winning Teams
Actively posts about recruiting for his team, emphasizing Bacardi's strong company culture and the benefits of joining a family-owned company.
Strategic Brand Growth
His career focuses on developing and executing sales programs, pricing strategies, and distribution standards for world-renowned beverage brands.

Media Appearances

Smitt has no verified media appearances

Work History

9-2016
State Manager - WA, AK, & HI at Bacardi
2-2016 - 9-2016
Sales Operations Manager - Northwest Region at Constellation Brands
9-2013 - 1-2016
Portfolio Manager - Moët Hennessy at Southern Wine & Spirits
5-2012 - 8-2013
Sales Consultant at Southern Wine & Spirits
10-2011 - 2-2012
Bar and Beverage Manager, Sommelier at 50 North

Education

2011 - 2014
Master of Business Administration (MBA) from UW Foster School of Business
2000 - 2005
BA from University of Washington

More Information

Social Presence :

Prographics :

Exp : 22 Location : Greater Seattle Area, United States Job Level : Middle Designation : State Manager - WA, AK, & HI at Bacardi
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Insights For Selling To Smitt

During A Call Or A Meeting

DO's

  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Leverage facts and figures wherever possible; use percentages, numbers etc.

DONT's

  • Don't give superficial answers, they are easily rattled by them
  • Make extra effort to not seem pushy or confrontational
  • Don’t try too hard to build a relationship with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Smitt is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Smitt

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Smitt move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Smitt take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Smitt

Personality Compatibility


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