James Turnbull

Enthusiast
DISC Type : i

Founder at Camino

Oxford, England, United Kingdom

Overview

James is the founder of Camino, an omnichannel-native medcomms agency for healthcare. A computer science graduate from the University of Edinburgh, he is a pioneer in using AI and omnichannel strategies to help pharma brands grow, consistently earning industry awards for his innovative work.

He is deeply engaged in the evolution of his field, contributing to the PM Societys Digital Interest Group and participating in national-level discussions on AI policy at the UKs House of Lords. His posts show a passion for building a new kind of agency from the ground up.

Unique fact: After his agency won a top industry award, he was invited back the following year to serve as a judge for that same category.

Personality Overview

Non-Confrontational

Optimistic

Amiable & Agreeable

They agree with others often, so exercise caution when relying on their word.  Unlike D or C types, they are convinced more by stories and testimonials. They are more about building relationships than just cutting deals.

Topics They Care About

AI in Pharma
He is an AI trainer and speaker for pharma teams, has published articles on the topic, and organizes the "Adventures in Pharma" conference focused on practical AI.
Omnichannel Medcomms
He founded Camino as the first "omnichannel-native" agency for healthcare, with a unique approach to deliver the right content, format, and timing for pharma clients.
AI Policy
As a member of UKAI, he participates in high-level policy discussions, including a roundtable on AI infrastructure at the UK's House of Lords.

Media Appearances

James has no verified media appearances

Work History

1-2023
Founder at Camino
9-2022
Digital Interest Group Committee Member at PM Society
1-2022 - 9-2022
Global Head of Omnichannel Communications at OPEN Health
1-2021 - 1-2022
SVP, Omnichannel & Digital at OPEN Health
12-2017 - 1-2021
MD, OPEN Health Digital at OPEN Health

Education

1999 - 2003
B.Sc. (Hons) from The University of Edinburgh

More Information

Social Presence :

Prographics :

Exp : 22 Location : Oxford, England, United Kingdom Job Level : Leadership Designation : Founder at Camino
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Insights For Selling To James

During A Call Or A Meeting

DO's

  • Refer to interesting customer testimonials and stress on great customer experience
  • Speak from experience about success that the product has seen with other customers
  • Compliment them about their personality if you get a chance

DONT's

  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Don't be critical or challenge them openly, they can react defensively
  • Don’t be too formal with them, they trust informality more

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with James is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from James

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will James move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can James take some risk or not?

  • If it seems really necessary, they can take small risks.

You And James

Personality Compatibility


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