Jan Houda

Enthusiast
DISC Type : i

Trade Marketing & Brand Manager CZ&SK at Sandoz Czech Republic

Prague, Czechia

Overview

Jan Houda is a Trade Marketing and Brand Manager at Sandoz with extensive experience in the FMCG sector, notably from his time at BAT. He specializes in retail marketing, brand management, and leading complex projects. He holds a Certified Marketer credential and studied International Trade at the Prague University of Economics and Business.

He believes that age is just a number and that it holds no bearing on ones ability to successfully lead teams, manage budgets, or drive projects forward.

Personality Overview

Optimistic

Consensus Focused

Amiable & Agreeable

They agree with others often, so exercise caution when relying on their word.  Unlike D or C types, they are convinced more by stories and testimonials. They prefer to build relationships rather than staying totally transactional.

Topics They Care About

Trade & Brand Marketing
Currently manages both trade marketing and branding for Sandoz in CZ & SK, building on previous roles in retail and shopper marketing at BAT.
FMCG Sector
His career includes significant experience in the FMCG industry and he shows a strong interest in major players like Procter & Gamble and Philip Morris International.
Effective Leadership
Articulates a belief that capability, not age, is the key factor in successfully leading teams and managing significant projects and budgets.

Media Appearances

Jan has no verified media appearances

Work History

6-2025
Trade Marketing & Brand Manager CZ&SK at Sandoz Czech Republic
9-2023 - 5-2025
Senior KA manager at BlueTouch Media, s.r.o.
6-2021 - 8-2023
PoP & PoS Manager at BAT
11-2019 - 5-2021
Global Graduate Programme - Trade at BAT
10-2016 - 4-2019
Account Executive at PR.Konektor

Education

2019 - 2019
Mezinárodní obchod a marketing from UW Foster School of Business
2014 - 2019
Magistr (Mgr.) from Prague University of Economics and Business

More Information

Social Presence :

Prographics :

Exp : 9 Location : Prague, Czechia Job Level : Middle Designation : Trade Marketing & Brand Manager CZ&SK at Sandoz Czech Republic
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Insights For Selling To Jan

During A Call Or A Meeting

DO's

  • Give them the opportunity to lead the conversation where possible
  • Compliment them about their personality if you get a chance
  • Ask them how their day is going or exchange some other pleasantries

DONT's

  • Don't be critical or challenge them openly, they can react defensively
  • Don’t be excessively objective, be like a storyteller with them
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jan is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Jan

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Jan move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Jan take some risk or not?

  • They can take some low-probability risks if needed.

You And Jan

Personality Compatibility


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