Jan Van Bruaene

Evaluator
DISC Type : DSC

Vice President of Engineering at RTI

San Jose, California, United States

Overview

Jan Van Bruaene is the VP of Engineering at RTI, with over 20 years of experience leading teams that build mission-critical software for smart machines and AI systems. He holds an MSEE and is described by colleagues as a passionate, transparent, and dedicated leader known for his clear vision and people-first approach.

Outside of work, Jan is an avid outdoorsman who enjoys hiking, backpacking, and running. He is a passionate cyclist who has completed a 545-mile charity bike ride from San Francisco to Los Angeles multiple times. He also enjoys reading, writing on his personal blog, and aspires to become a good banjo player.

Unique fact: Jan has pedaled from San Francisco to Los Angeles on multiple occasions to raise money for charity.

Personality Overview

Thorough Evaluator

Quality Focused

Fast But Analytical

They are not very likely to become strong advocates of your product or service  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Physical AI Systems
His work at RTI is focused on building the connectivity framework for smart machines, autonomous systems, and what he terms "physical AI" running at the edge.
Transparent Leadership
Emphasizes a leadership style grounded in trust, open communication, and acting as a "coach, blocker, tackler and cheerleader" for his engineering teams.
Software-Defined Systems
In recent interviews, he has discussed the industry shift towards software-defined everything, from robotic surgery to aerospace systems, as a key area of innovation.

Media Appearances

Jan Van Bruaene - VP Engineering at RTI | The IoT Podcast. Featured in YouTube (The IoT Podcast)

See Now

Work History

1-2012
Vice President of Engineering at RTI
7-2010 - 1-2012
Director of Application Services at RTI
8-2009 - 6-2010
Project Manager at RTI
6-2023 - 6-2025
Founding Member at Sidebar
7-2019 - 7-2022
Founding Member at enrich

Education

1991 - 1995
Master of Science in Electrical Engineering (MSEE) from Katholieke Hogeschool Kempen
High School from St Aloysius College

More Information

Social Presence :

Prographics :

Exp : 25 Location : San Jose, California, United States Job Level : Senior Designation : Vice President of Engineering at RTI

Interested in

Lifestyle

Avid reader

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Insights For Selling To Jan

During A Call Or A Meeting

DO's

  • Be prepared for comments or questions that are critical of your product or your claims
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples

DONT's

  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Don’t nudge them to do something by using the logic that others have done the same

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jan is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Jan

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Jan move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Jan take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Jan

Personality Compatibility


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