Janelle Cook

Enthusiast
DISC Type : i

Lead Strategist at Future Tilt

El Granada, California, United States

Overview

Janelle is a Lead Strategist specializing in retention and lifecycle marketing for eCommerce brands. She owns the copywriting agency Scary Good Copy, where she hones her expertise in email and SMS strategy. Her professional journey includes a unique transition from a financial technician role for the U. S. Department of the Navy to a marketing specialist.

Personality Overview

Amiable & Agreeable

Story Driven

Consensus Focused

Unlike D or C types, they are convinced more by stories and testimonials.  They agree with others often, so exercise caution when relying on their word. They prefer to build relationships rather than staying totally transactional.

Topics They Care About

Retention Marketing
Her current role as a Lead Strategist and listed skills highlight her professional focus on email, SMS, and lifecycle marketing to retain customers.
eCommerce Copywriting
As the owner and copywriter for her agency, Scary Good Copy, she has deep expertise in writing for websites, product descriptions, and social media.
Freelance Business Growth
She successfully built her copywriting business from the ground up, focusing on networking and referrals to gain clients rather than cold pitching.

Media Appearances

Janelle has no verified media appearances

Work History

4-2023
Lead Strategist at Future Tilt
12-2021
Copywriter, Owner at Scary Good Copy
11-2020 - 12-2021
Co-Owner, Copywriter at Au Fait Copy
11-2018 - 11-2020
Financial Technician at UNITED STATES DEPARTMENT OF THE NAVY

Education

Bachelor of Arts - BA from Ashford University

More Information

Social Presence :

Prographics :

Exp : 7 Location : El Granada, California, United States Job Level : Middle Designation : Lead Strategist at Future Tilt
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Insights For Selling To Janelle

During A Call Or A Meeting

DO's

  • Refer to interesting customer testimonials and stress on great customer experience
  • Give them the opportunity to lead the conversation where possible
  • Maintain high, positive energy and convey confidence

DONT's

  • Don’t ask too many questions in one go, weave them into the flow
  • Don’t be excessively objective, be like a storyteller with them
  • Don’t be too formal with them, they trust informality more

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Janelle is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Janelle

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Janelle move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Janelle take some risk or not?

  • They can take some low-probability risks if needed.

You And Janelle

Personality Compatibility


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