Justin Esser

Inquirer
DISC Type : cd

Vice President of Sales at Laniakea Brands

Edmonton, Alberta, Canada

Overview

Justin Esser is the Chief Executive Officer of IronEyes Monitoring, an Alberta-based firm he co-founded. He specializes in mobile, AI-powered surveillance for protecting high-value assets in sectors like construction, agriculture, and energy. His background includes extensive experience in sales and marketing leadership at Finning and Laniakea Brands.

He made the entrepreneurial leap to launch his own technology company after a long and successful corporate career.

Personality Overview

ROI Conscious

Hard To Convince

Upfront

They respond well to confident salespeople.  They don’t always try to control the conversation but neither do they like yielding it fully. They care equally about the product and its potential impact.

Topics They Care About

AI-Powered Surveillance
Leads a company focused on deploying mobile, AI-powered surveillance solutions for 24/7 live monitoring of high-value and remote assets.
Asset Protection
His company's core mission is to protect assets on construction sites, industrial yards, and for agricultural operations across Western Canada.
Entrepreneurship
Co-founded IronEyes Monitoring, signaling a strong interest in building a business from the ground up to address market needs.

Media Appearances

Justin has no verified media appearances

Work History

9-2025
Vice President of Sales at Laniakea Brands
9-2025
Chief Executive Officer at IronEyes Monitoring
9-2022 - 9-2025
Enterprise Account Executive at Finning
11-2021 - 9-2022
Director at Finning
9-2020 - 3-2022
Industry Marketing Manager at Finning

Education

2014 - 2020
Business Administration and Management from Rio Salado College

More Information

Social Presence :

Prographics :

Exp : 11 Location : Edmonton, Alberta, Canada Job Level : Senior Designation : Vice President of Sales at Laniakea Brands
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Insights For Selling To Justin

During A Call Or A Meeting

DO's

  • Refer to testimonials from others in similar positions
  • Stress on the business value that your product offers
  • Highlight the competitive differentiation of your product

DONT's

  • Don’t try to be an alpha salesperson, give them equal space
  • Don't try too hard to get friendly, let it happen with time
  • Avoid long winding pitches, stay objective

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Justin is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Justin

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Justin move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Justin take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Justin

Personality Compatibility


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