Janelle Jenkins

Inspirer
DISC Type : id

VP of Marketing at Afficiency

Atlanta Metropolitan Area, United States

Overview

Janelle Jenkins is the VP of Marketing at Afficiency, where she leverages extensive B2B and B2C experience in brand strategy and account-based marketing. She has a stated passion for addressing the life insurance protection gap and holds a Bachelor of Commerce degree from Western Sydney University.

Outside of her executive role, Janelle is a family-oriented individual who resides in the northern suburbs of Atlanta, Georgia, with her husband and two teenage children. She is described as an energetic self-starter with excellent communication skills.

She recently led the successful brand and product launch of NewBridge Final Expense, a fully digital life insurance solution.

Personality Overview

Confident & Optimistic

Charming & Persuasive

Generous

They usually prefer to drive the conversation.  They don’t mind taking a stand if they believe in something. They measure a product on its merit but can be influenced by strong testimonials.

Topics They Care About

Account-Based Marketing
Described as an "Account-Based Marketing evangelist" with a keen focus on the commercial results of marketing decisions.
Brand Strategy
Has a proven track record of developing and executing strategic marketing and brand plans for global companies like Bausch + Lomb and LexisNexis.
Life Insurance Gap
Has a stated passion for the life insurance industry and specifically for creating solutions that address the coverage gap for consumers.

Media Appearances

Janelle has no verified media appearances

Work History

8-2022
VP of Marketing at Afficiency
2-2021 - 8-2022
Snr Marketing Manager - US Life and Acquisition & Retention Solutions at LexisNexis Risk Solutions
7-2015 - 2-2021
Marketing Manager - Risk at LexisNexis Risk Solutions
Senior Brand Manager at Bausch + Lomb
7-2001 - 1-2007
Senior Brand Manager at Fosters Australia / Southcorp Wines

Education

1989 - 1992
Bachelor of Commerce (B.Com.) from Western Sydney University

More Information

Social Presence :

Prographics :

Exp : 19 Location : Atlanta Metropolitan Area, United States Job Level : Senior Designation : VP of Marketing at Afficiency
URL has been copied!

Insights For Selling To Janelle

During A Call Or A Meeting

DO's

  • Look like someone who is on top of their game
  • Clearly address the competitive aspects
  • Acknowledge their status and position during the conversation

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t be very informal even if they are being so themselves
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Janelle is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Janelle

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Janelle move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Janelle take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Janelle

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.