Janet DeFrino, CEPA

Evaluator
DISC Type : dcs

CFO at dClutterfly Franchising, LLC

New York City Metropolitan Area, United States

Overview

Janet DeFrino is the Managing Principal at Five Mile Advisors and a Certified Exit Planning Advisor (CEPA), specializing in turning operational complexity into strategic clarity for entrepreneurs. She focuses on scaling revenue, fundraising readiness, and executing profitable exits. Janet earned her Master of Management from Northwesterns Kellogg School of Management.

Janet is passionate about advancing female entrepreneurship and empowering diverse founders. She actively supports and promotes women-led companies, particularly those with a focus on sustainability. She has served as a mentor for various accelerators, including the Founder Institute, and is involved with organizations like Project W that support women in business.

As a venture capitalist and advisor, she provides founders with financial models to manage cash flow and achieve profitability.

Personality Overview

Fast But Analytical

Quality Focused

Thorough Evaluator

They are not very likely to become strong advocates of your product or service  They focus on the results, but can still be quite procedural and analytical about how to get there They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

Women Entrepreneurship
Actively supports and mentors women founders through organizations like Project W and has a history with Golden Seeds, an angel group focused on women-led companies.
Exit Planning
As a Certified Exit Planning Advisor (CEPA), her core focus is helping business owners build value and execute successful transitions and exits.
Venture Capital
Has experience as a venture capital investor and partner, evaluating early-stage companies and focusing on paths to profitability and cash flow management.

Media Appearances

Janet has no verified media appearances

Work History

3-2024
CFO at dClutterfly Franchising, LLC
8-2023
CFO at Sabai
8-2022
Strategic Finance Advisor at DOLAN
7-2022
Strategic Finance Advisor at Steve & Andy’s Organics
11-2020 - 12-2024
Board Member at ROAR Augmented Reality

Education

10-2014 - 10-2014
Boards That Lead from Wharton Executive Education
Masters of Management from Northwestern University - Kellogg School of Management

More Information

Social Presence :

Prographics :

Exp : 36 Location : New York City Metropolitan Area, United States Job Level : Senior Designation : CFO at dClutterfly Franchising, LLC
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Insights For Selling To Janet

During A Call Or A Meeting

DO's

  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Be prepared for comments or questions that are critical of your product or your claims

DONT's

  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Don’t nudge them to do something by using the logic that others have done the same

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Janet is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Janet

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Janet move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Janet take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Janet

Personality Compatibility


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