Janine Dettbarn

Pioneer
DISC Type : dis

Managing Director at All Terrain

Greater Chicago Area, United States

Overview

Janine Dettbarn is the Managing Director at All Terrain, an experiential marketing agency. A vision-focused leader with a history of driving business development and commercial effectiveness, she previously held several VP and GM roles at Southern Glazers Wine & Spirits. Janine holds an MBA from DePaul Universitys Kellstadt School of Business.

Janine is a passionate advocate for diversity and inclusion, having co-founded the Illinois chapter of SGWS Cheers to Diversity & Inclusion. She holds advanced certifications in wine and spirits, including WSET II in both categories, and resides in the Humboldt Park neighborhood of Chicago.

Unique fact: She co-founded a corporate diversity and inclusion chapter to create meaningful change through education and engagement.

Personality Overview

Decisive But Friendly

Friendly But Fast

Dynamic But Sincere

They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed  If they are convinced, they can become very strong champions for your product They have the unique ability to win both love and respect from their team (or outsiders)

Topics They Care About

Experiential Marketing
As Managing Director at All Terrain, she focuses on creating brand activations and experiences for clients like Patron Tequila and Grey Goose Vodka.
Diversity & Inclusion
Co-founded the Illinois chapter of "SGWS Cheers to Diversity & Inclusion" and is a past supporter of organizations like Equality Illinois.
Wine & Spirits
Her extensive career at Southern Glazer's and certifications as an Intro Level Sommelier and WSET II reflect deep industry expertise and personal passion.

Media Appearances

Janine has no verified media appearances

Work History

2-2024
Managing Director at All Terrain
11-2023 - 10-2024
Consultant at Oliana Experience
5-2021 - 4-2023
VP Supplier Management & Commercial Operations at Southern Glazer's Wine & Spirits
9-2012 - 3-2016
Division Vice President at Southern Glazer's Wine & Spirits
8-2008 - 9-2012
Brand Director at Southern Glazer's Wine & Spirits

Education

Master of Business Administration (MBA) from DePaul Driehaus College of Business
Bachelor of Arts - BA from Indiana University Bloomington

More Information

Social Presence :

Prographics :

Exp : 17 Location : Greater Chicago Area, United States Job Level : Mid-senior Designation : Managing Director at All Terrain
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Insights For Selling To Janine

During A Call Or A Meeting

DO's

  • Build a trustworthy relationship while keeping the product center-stage
  • Keep your pitch focused on the impact but nurture the relationship too
  • Mostly stick to your standard pitch and qualifying script, but add some stories or anecdotes to it

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don't lean very heavily into providing too much information, sharing whitepapers etc.
  • Don’t be very informal during the early interactions even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Janine is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Janine

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Janine move?

  • They are generally fast movers and can take quick decisions
  • Can Janine take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Janine

Personality Compatibility


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