Janine Nöthlichs

Judge
DISC Type : Dc

Head of Marketing at PFM Intelligence Group

Leiden, South Holland, Netherlands

Overview

Janine is a creative and purpose-driven marketing leader at PFM Intelligence Group, where she oversees go-to-market initiatives and brand development to support international growth. She holds a Masters in Political Science and is described by colleagues as strategic, creative, and people-first.

Outside of work, she is passionate about sustainability and conscious consumption. Her activities include promoting second-hand clothing, reducing waste, supporting local food banks, and contributing content to a cycling magazine. She is focused on giving items a second life and reducing environmental impact.

Unique fact: According to a former colleague, Janine is highly skillful and can speak five languages fluently.

Personality Overview

Generally Skeptic

Features Driven

Objective Thinker

They like to move fast and expect the same from others.  They prefer to be the ones controlling the conversation or defining the terms. They take a lot of pride in personal achievements.

Topics They Care About

Sustainable Consumption
Her social media shows a strong focus on giving clothing a second life, reducing waste, and promoting vintage options to lessen environmental impact.
International GTM
In her current role, she is responsible for go-to-market initiatives and demand generation specifically to support the company's international growth ambitions.
Community Initiatives
Actively promotes and participates in local efforts, such as food banks to combat waste and environmental cafes to discuss overconsumption.

Media Appearances

Janine has no verified media appearances

Work History

10-2025
Head of Marketing at PFM Intelligence Group
1-2021 - 10-2025
Director of Corporate Marketing / Partner at Youwe
3-2018 - 1-2021
Head of Marketing / Partner at Youwe
3-2023 - 10-2023
Host of Research Group 'Phygital Commerce' at ShoppingTomorrow
3-2020 - 3-2022
Freelance Contributor Fiets Magazine 'Pedala' Content print & socials at New Skool Media

Education

2006 - 2008
Master of Political Science MA from Leiden University
11-2021 - 11-2022
Masterclass Strategisch Marketingmanagement from NCOI Opleidingen

More Information

Social Presence :

Prographics :

Exp : 6 Location : Leiden, South Holland, Netherlands Job Level : Mid-senior Designation : Head of Marketing at PFM Intelligence Group
URL has been copied!

Insights For Selling To Janine

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Be respectful but crisp
  • Objectively showcase the impact that your product creates

DONT's

  • Do not spend too much time focusing on product tech or features
  • Avoid being too verbose
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Janine is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Janine

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Janine move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Janine take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Janine

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.