Janna Cummins

Commander
DISC Type : D

Assistant Director of Marketing at University of Southern Maine

Portland, Maine Metropolitan Area, United States

Overview

Janna is a brand strategist and change communicator, currently serving as the Assistant Director of Marketing at the University of Southern Maine. With an MBA and a background at Northeasterns Roux Institute, she excels in growing brands. Colleagues describe her as passionate, thoughtful, positive, and analytical, noting she is a "true force".

Personally, Janna is a dedicated advocate for food allergy awareness, prevention, and treatments, a passion stemming from her role as a food allergy mom. She enjoys exploring Maine with her family and nurturing her green thumb in her garden, balancing her professional drive with meaningful personal pursuits.

Unique fact: Janna was named one of the Houston Business Journals "40 Under 40" in 2010.

Personality Overview

Impact-Driven

Candid & Clear

Strong-Willed

They are less concerned about the product and more about its potential impact.  They respond well to strong and respectful communication. They like to stay in control of the negotiation or defining of the terms.

Topics They Care About

Food Allergy Advocacy
Identifies as a "Food Allergy Mom" in her headline and shares posts about research advancements, indicating a deep personal commitment to the cause.
Brand Storytelling
Her experience is focused on maturing brands through strategic initiatives and crafting compelling messaging that resonates with target audiences in higher education and beyond.
Integrated Marketing
She has led an in-house integrated marketing team and holds professional certifications in digital marketing, showing expertise in executing comprehensive marketing roadmaps.

Media Appearances

Janna has no verified media appearances

Work History

11-2025
Assistant Director of Marketing at University of Southern Maine
2-2024 - 9-2024
Assistant Director of Brand Initiatives, The Roux Institute at Northeastern University
12-2022 - 2-2024
Assistant Director of Marketing, The Roux Institute at Northeastern University
10-2022 - 12-2022
Senior Marketing Manager, The Roux Institute at Northeastern University
4-2022 - 10-2022
Marketing Manager, The Roux Institute at Northeastern University

Education

2008 - 2010
Master of Business Administration - MBA from University of Houston, C.T. Bauer College of Business
Bachelor of Science - BS from Texas A&M University

More Information

Social Presence :

Prographics :

Exp : N/A Location : Portland, Maine Metropolitan Area, United States Job Level : Mid-senior Designation : Assistant Director of Marketing at University of Southern Maine
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Insights For Selling To Janna

During A Call Or A Meeting

DO's

  • Make sure that you circle back fast on any action items, it wins their trust
  • Refer to testimonials from well-known industry leaders
  • Help them weigh the risks by sharing objective proof points without becoming too analytical

DONT's

  • Don’t be in a rush to invite them for a social meet and greet
  • Do not back off when challenged, respond with a confident, objective answer instead
  • Do not spend too much time focusing on product tech or features

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Janna is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Janna

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Janna move?

  • If convinced, they can reach decisions quite fast.
  • Can Janna take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Janna

Personality Compatibility


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