Jaquory Lunsford

Examiner
DISC Type : cs

Head of Growth at Overlap (YC S24)

San Francisco, California, United States

Overview

Jaquory is a growth marketing leader, currently the Head of Growth at Overlap (YC S24). With a background from the University of North Texas, he specializes in scaling e-commerce SAAS companies and has co-founded two acquired ventures, Genie and Growth Departmen, both focused on the Shopify ecosystem.

Outside of his primary role, Jaquory channels his passion for e-commerce into a personal project called Guest House Interiors, a direct-to-consumer brand he co-founded that sells curated vintage furniture. He is also an active voice on Twitter, frequently discussing strategies for growing Shopify apps.

Unique fact: In his free time, he is turning a passion for vintage furniture into a growing DTC brand.

Personality Overview

Late Adopter

Status Quo Seeker

Tough To Convince

They do not like taking risks at all and go for proven options in the end.  They are always well-planned and adopt a systematic approach. They tend to have clarity about their needs and constraints, and are unlikely to over-promise.

Topics They Care About

Shopify App Growth
He co-founded a Shopify app growth agency, led growth for an acquired Shopify inventory platform, and frequently discusses the topic on his social media.
Creator Economy
His current role at Overlap focuses on empowering media companies and creators. He actively seeks partnerships with podcasters, newsletters, and content creators.
Vintage Furniture
He is the co-founder and CMO of Guest House Interiors, a DTC brand he describes as a passion project focused on selling curated vintage furniture.

Media Appearances

Jaquory has no verified media appearances

Work History

7-2025
Head of Growth at Overlap (YC S24)
1-2024 - 6-2025
Head of Growth (Acquired) at Genie
9-2022 - 2-2024
Co-Founder (Acquired) at Growth Department
6-2021 - 1-2024
Chief Marketing Officer (Co-Founder) at Guest House Interiors
6-2017 - 8-2022
Growth Marketing at Carro

Education

Jaquory has no verified education history

More Information

Social Presence :

Prographics :

Exp : 8 Location : San Francisco, California, United States Job Level : Mid-senior Designation : Head of Growth at Overlap (YC S24)
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Insights For Selling To Jaquory

During A Call Or A Meeting

DO's

  • Be firm in your communication and stay in control
  • Expect them to be slow and cautious, encourage them to ask more questions
  • First of all, focus on building their confidence by sharing examples, case studies etc.

DONT's

  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't be very accepting if that is your natural style, stay firm
  • Don't push them too hard to make fast decisions, give them time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jaquory is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Jaquory

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Jaquory move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Jaquory take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Jaquory

Personality Compatibility


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