Jasen Smith, MBA in

Jasen Smith, MBA

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Director of Data Science at AT&T
📍 Plano, Texas, United States

Jasen is a data science director at AT&T with over 15 years of experience, specializing in leveraging Generative AI and customer analytics for strategic growth. An MBA graduate from Texas A&M University, he is described by colleagues as an excellent leader with an incredible eye for detail.

He has a strong focus on people and culture, having been recognized with AT&Ts Champion of Diversity & Inclusion award for his work in building a diverse and talented team. His social feed suggests an interest in daily puzzle games.

He secured $13M in funding for custom GenAI solutions that are projected to generate $300M in benefits for AT&T.

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Experience
20 Years
Current Role
Director of Data Science
Job Level
Mid-senior
Location
Plano, Texas, United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Jasen cares about

Generative AI Value
He leads GenAI strategy and secured significant funding by focusing on business case development, financial modeling, and demonstrating massive potential for value creation.
CX Analytics
Leads a team focused on customer care insights. Previously developed predictive models that identified over $100M in revenue gains through improved customer experiences.
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Career

Work history

1-2025
Director of Data Science
AT&T
8-2023
Board Member - MBA Program, Employment Impact Board
Mays Business School - Texas A&M University
7-2023 - 1-2025
Director Advanced Analytics for Generative AI Strategy
AT&T
4-2021 - 8-2023
Director Advanced Analytics for CX
AT&T
4-2019 - 4-2021
Director Advanced Analytics for Marketing
AT&T
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2010 - 2012
Master
Mays Business School - Texas A&M University
2002 - 2005
Bachelors
Sam Houston State University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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