Jasen Smith, MBA

Visionary
DISC Type : Ds

Director of Data Science at AT&T

Plano, Texas, United States

Overview

Jasen is a data science director at AT&T with over 15 years of experience, specializing in leveraging Generative AI and customer analytics for strategic growth. An MBA graduate from Texas A&M University, he is described by colleagues as an excellent leader with an incredible eye for detail.

He has a strong focus on people and culture, having been recognized with AT&Ts Champion of Diversity & Inclusion award for his work in building a diverse and talented team. His social feed suggests an interest in daily puzzle games.

He secured $13M in funding for custom GenAI solutions that are projected to generate $300M in benefits for AT&T.

Personality Overview

Risk Tolerant

Big Vision Person

Fast But Thoughtful

They exhibit a rare combination of being result-oriented but patient at the same time.  They might take some time to make their mind up but once they do, they don't change it easily. Reading between the lines and seeing beyond your words comes naturally to them.

Topics They Care About

Generative AI Value
He leads GenAI strategy and secured significant funding by focusing on business case development, financial modeling, and demonstrating massive potential for value creation.
CX Analytics
Leads a team focused on customer care insights. Previously developed predictive models that identified over $100M in revenue gains through improved customer experiences.
Data Integrity
He has a core belief that the foundation of any good business insight is strong, high-quality data, and that poor data leads to poor results.

Media Appearances

Jasen has no verified media appearances

Work History

1-2025
Director of Data Science at AT&T
8-2023
Board Member - MBA Program, Employment Impact Board at Mays Business School - Texas A&M University
7-2023 - 1-2025
Director Advanced Analytics for Generative AI Strategy at AT&T
4-2021 - 8-2023
Director Advanced Analytics for CX at AT&T
4-2019 - 4-2021
Director Advanced Analytics for Marketing at AT&T

Education

2010 - 2012
Master from Mays Business School - Texas A&M University
2002 - 2005
Bachelors from Sam Houston State University

More Information

Social Presence :

Prographics :

Exp : 20 Location : Plano, Texas, United States Job Level : Mid-senior Designation : Director of Data Science at AT&T
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Insights For Selling To Jasen

During A Call Or A Meeting

DO's

  • Let them know of potential risks but suggest mitigation methods alongside
  • You can spend time on BANT (or other qualification methodology) but keep it to the point
  • Ask them at the end if they see a strong value prop in your product; expect an honest answer

DONT's

  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Don't take their patience for granted, avoid long-winding sermons
  • Don't go over them unless you are left with no other option

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jasen is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Jasen

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Jasen move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Jasen take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Jasen

Personality Compatibility


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