Jasmine Bina

Enigma
DISC Type : dic

Co-Founder at Exposure Therapy

Los Angeles, California, United States

Overview

Jasmine Bina is a cultural futurist and brand strategist who leads Concept Bureau as CEO. She specializes in decoding deep cultural undercurrents and shifting belief systems to shape brand strategy for clients like TikTok and Amazon. Jasmine earned her MBA from NYU Stern School of Business and a degree in English Literature from UC Berkeley.

Personality Overview

Friendly Yet Blunt

Challenger

Fast Follower

They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are generally strong communicators and are not easy to convince. They are likely to ask many questions and look heavily for supporting proof as well as information.

Topics They Care About

Cultural Futurism
Her work focuses on identifying invisible forces and cultural shifts to help brands anticipate what's next, moving beyond simple trend analysis.
Brand Strategy
She helps companies build defensible brand strategies by changing the beliefs and behaviors of their target markets, a core service of her agency, Concept Bureau.
Strategic Thinking
As co-founder of Exposure Therapy, she fosters a community for executives to actively train and immerse themselves in provocative new ideas to improve strategic thought.

Media Appearances

Jasmine has no verified media appearances

Work History

12-2023
Co-Founder at Exposure Therapy
12-2019
Founder, Host at Unseen Unknown Podcast
8-2016
CEO at Concept Bureau, Inc.
2-2011 - 8-2016
Founder at JB Communications

Education

2008 - 2010
MBA from NYU Stern School of Business
2000 - 2004
English Literature from University of California, Berkeley

More Information

Social Presence :

Prographics :

Exp : 15 Location : Los Angeles, California, United States Job Level : Leadership Designation : Co-Founder at Exposure Therapy
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Insights For Selling To Jasmine

During A Call Or A Meeting

DO's

  • Use phrases like ‘clear evidence’, ‘data-based results’ etc.
  • Be prepared for a mix of questions and inquisitiveness, answer them in the tone in which they have been asked
  • Leverage 'negging', or the art of asking negative questions like "you must not be convinced yet..."

DONT's

  • Avoid long presentations and just 'high-level' value proposition, dive into the details
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jasmine is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Jasmine

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Jasmine move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Jasmine take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Jasmine

Personality Compatibility


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