Jasmine Bina in

Jasmine Bina

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Co-Founder at Exposure Therapy
📍 Los Angeles, California, United States

Jasmine Bina is a cultural futurist and brand strategist who leads Concept Bureau as CEO. She specializes in decoding deep cultural undercurrents and shifting belief systems to shape brand strategy for clients like TikTok and Amazon. Jasmine earned her MBA from NYU Stern School of Business and a degree in English Literature from UC Berkeley.

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Experience
15 Years
Current Role
Co-Founder
Job Level
Leadership
Location
Los Angeles, California, United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Jasmine cares about

Cultural Futurism
Her work focuses on identifying invisible forces and cultural shifts to help brands anticipate what's next, moving beyond simple trend analysis.
Brand Strategy
She helps companies build defensible brand strategies by changing the beliefs and behaviors of their target markets, a core service of her agency, Concept Bureau.
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Career

Work history

12-2023
Co-Founder
Exposure Therapy
12-2019
Founder, Host
Unseen Unknown Podcast
8-2016
CEO
Concept Bureau, Inc.
2-2011 - 8-2016
Founder
JB Communications
In the press

Media appearances

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Education
2008 - 2010
MBA
NYU Stern School of Business
2000 - 2004
English Literature
University of California, Berkeley
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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