Jasmine Mastroianna

Inspirer
DISC Type : id

Head of Sales at Daily Crunch

Greater Minneapolis-St. Paul Area, United States

Overview

Jasmine is a seasoned CPG sales leader specializing in scaling emerging and natural brands. As Head of Sales for Daily Crunch, she leverages her experience from key roles at Bantam Bagels and Mason Dixie Foods. Described by peers as a "magnetic" negotiator and "cpg rockstar, " she excels at building retail partnerships and driving growth.

Jasmine is deeply passionate about the consumer goods industry, frequently celebrating team wins, brand collaborations, and successful retail launches online. Her high-energy approach is evident in her enthusiasm for industry events like Expo West and the "hustle" of bringing new food products to a national audience.

She is the founder of Next Level CPG, an advisory firm dedicated to helping emerging CPG brands navigate the sales cycle.

Personality Overview

Generous

Achievment Oriented

Charming & Persuasive

They usually prefer to drive the conversation.  They don’t mind taking a stand if they believe in something. They measure a product on its merit but can be influenced by strong testimonials.

Topics They Care About

Emerging Brand Growth
Her career is focused on scaling emerging brands like Daily Crunch and Bantam Bagels, and she founded an advisory firm specifically to help them.
National Retail Expansion
She recently led the nationwide launch of Daily Crunch into Whole Foods Market and has managed key partnerships with retailers like Meijer.
Food Industry Trends
Demonstrates a keen interest in market developments, using hashtags like #foodtrends2025 and attending major industry events such as Expo West.

Media Appearances

Jasmine has no verified media appearances

Work History

6-2024
Head of Sales at Daily Crunch
11-2022 - 6-2025
Founder at Next Level CPG, LLC
3-2022 - 10-2022
Vice President of Sales at Mason Dixie Foods
2-2021 - 3-2022
Executive Vice President Sales & Marketing at High Road
8-2017 - 2-2021
National Director of Sales at Bantam Bagels

Education

2000 - 2003
Business Management from Rasmussen College

More Information

Social Presence :

Prographics :

Exp : 8 Location : Greater Minneapolis-St. Paul Area, United States Job Level : Mid-senior Designation : Head of Sales at Daily Crunch
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Insights For Selling To Jasmine

During A Call Or A Meeting

DO's

  • Acknowledge their status and position during the conversation
  • Refer to testimonials from well known people to highlight the value of your product
  • Clearly address the competitive aspects

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don't be unorganized, be prepared for the pitch
  • Don’t be very informal even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jasmine is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Jasmine

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Jasmine move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Jasmine take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Jasmine

Personality Compatibility


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