Jason Casto

Enigma
DISC Type : dci

Sr. Director of Marketing, Aquatics & Reptile at Central Garden & Pet

Greater Chicago Area, United States

Overview

Jason has no verified overview

Personality Overview

Fast Follower

Challenger

Persuasive & Assertive

They are generally strong communicators and are not easy to convince.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are likely to ask many questions and look heavily for supporting proof as well as information.

Topics They Care About

Jason has no verified topics they care about

Media Appearances

Jason has no verified media appearances

Work History

7-2025
Sr. Director of Marketing, Aquatics & Reptile at Central Garden & Pet
1-2025 - 7-2025
Sales Director, Ecommerce Pure Play at Central Garden & Pet
10-2023 - 1-2025
Sr. Director of Customer Marketing – Aquatics & Reptile at Central Garden & Pet
8-1995 - 11-1999
Store Manager at Pet Luv
8-1990 - 8-1995
Assistant Store Manager at Hobbyland Pet Shop

Education

1996 - 1999
Bachelor of Arts from Lewis University
1993 - 1996
Associate of Science (AS) from Moraine Valley Community College

More Information

Social Presence :

Prographics :

Exp : 11 Location : Greater Chicago Area, United States Job Level : Senior Designation : Sr. Director of Marketing, Aquatics & Reptile at Central Garden & Pet
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Insights For Selling To Jason

During A Call Or A Meeting

DO's

  • Use a combination of data as well as stories for your pitch, a ppt might not be necessary
  • Use phrases like ‘clear evidence’, ‘data-based results’ etc.
  • Leverage 'negging', or the art of asking negative questions like "you must not be convinced yet..."

DONT's

  • Avoid making offhand commitments, understand the root of their concerns first
  • Avoid long presentations and just 'high-level' value proposition, dive into the details
  • Don’t rely excessively on your relationship with them to win the deal even if you come to form one

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jason is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Jason

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Jason move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Jason take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Jason

Personality Compatibility


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