Jason Chu

Energizer
DISC Type : I

Global Head of Marketing Transformation at BAT

United Kingdom

Overview

Jason has no verified overview

Personality Overview

Full Of Energy

Imaginative

Relationship Oriented

They are not always early adopters but can be pursuaded by leveraging strong relationships.  They are really good at seeing what the long-term impacts of their decisions could be. They are always positive and upbeat, so take their promises with a pinch of salt.

Topics They Care About

Jason has no verified topics they care about

Media Appearances

Jason has no verified media appearances

Work History

1-2026
Global Head of Marketing Transformation at BAT
5-2024 - 1-2026
Global Head of Content at BAT
6-2021 - 5-2024
Global Head of Social Media at BAT
8-2011 - 6-2014
Management Trainee at Imperial Tobacco Canada

Education

2004 - 2009
Bachelor of Commerce (B.Com.) from The University of British Columbia

More Information

Social Presence :

Prographics :

Exp : 7 Location : United Kingdom Job Level : Mid-senior Designation : Global Head of Marketing Transformation at BAT
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Insights For Selling To Jason

During A Call Or A Meeting

DO's

  • Talk anecdotally about the customer experience that your product offers
  • Use phrases like ‘people will love’, ‘massive impact’ etc.
  • Talk about their team and how your product will help them do things better and easier

DONT's

  • Don’t be too formal, focus on building comfort and trust
  • Don’t push them to make a decision too fast, let them get comfortable first
  • Don’t be excessively objective, be a storyteller

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jason is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Jason

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Jason move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Jason take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Jason

Personality Compatibility


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