Jason Coffin, CHFP, CRCE

Critic
DISC Type : C

Head of Professional Services (SVP) at TruBridge

Spokane-Coeur d'Alene Area, United States

Overview

As SVP and Head of Professional Services at TruBridge, Jason Coffin leads teams focused on revenue cycle management and strategic consulting for healthcare organizations. A Certified Revenue Cycle Executive (CRCE) with a background in accounting, he works to drive sustainable growth and operational efficiency for clients.

He is passionate about mentoring and developing talent, empowering his teams to not only meet but exceed industry benchmarks.

Personality Overview

Precise

Critic

ROI Driven

They like to do things independently and don’t look for support from others.  They choose to analyze logically and value facts to emotions. It is very likely that they will negotiate pricing or other important terms.

Topics They Care About

Revenue Cycle Management
As a Certified Revenue Cycle Executive (CRCE), he leads his division in delivering best-in-class RCM services to healthcare organizations.
Healthcare Operations
His work focuses on fueling sustainable growth and operational efficiency for hospitals and clinics, drawing from his experience as a former COO.
Talent Development
He explicitly states a passion for mentoring and developing talent, empowering teams to exceed industry standards.

Media Appearances

Jason has no verified media appearances

Work History

3-2022
Head of Professional Services (SVP) at TruBridge
4-2013 - 3-2022
Chief Operating Officer (COO) at Healthcare Resource Group (HRG) (Purchased by CPSI/TruBridge)
1-2006 - 4-2013
Senior Vice President at Farm Credit Financial Partners, Inc.
1-2006 - 12-2008
Advisory Board Member at Help Desk Institute
11-1998 - 1-2006
Vice President at AgWest Farm Credit

Education

1994 - 1997
B.S. Accounting from Chapman University
Certified Revenue Cycle Executive (CRCE) from American Association of Healthcare Administrative Management

More Information

Social Presence :

Prographics :

Exp : 27 Location : Spokane-Coeur d'Alene Area, United States Job Level : Leadership Designation : Head of Professional Services (SVP) at TruBridge
URL has been copied!

Insights For Selling To Jason

During A Call Or A Meeting

DO's

  • Tell them what ROI they can expect
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Be formal and objective, they will appreciate it more

DONT's

  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Don’t try to give too many examples of other users, they like to make their own decisions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jason is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Jason

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Jason move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Jason take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Jason

Personality Compatibility


Other TruBridge Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.