Jason Cunliffe

Critic
DISC Type : C

VP of Research & Custom Content at INFUSE

Miami-Fort Lauderdale Area, United States

Overview

Jason is a global marketing executive and the VP of Research & Custom Content at INFUSE, specializing in B2B thought leadership and sales enablement. His career includes senior roles at NTT and IDC. He holds a Bachelor of Business Administration from Wilfrid Laurier University and a certification in AI Prompting.

Outside of his primary role, Jason is passionate about technology innovation, cleantech, and airport development. He actively channels this interest as a Senior Advisor and Board Member for Centerline Airport Partners, blending his business expertise with a niche industry focus.

Unique fact: He is a founding member of the Revenue Enablement Society, demonstrating a long-standing commitment to elevating the sales enablement function.

Personality Overview

Precise

Critic

Negotiator

It is very likely that they will negotiate pricing or other important terms.  They choose to analyze logically and value facts to emotions. They like to do things independently and don’t look for support from others.

Topics They Care About

AI in B2B
His passion for AI's impact on B2B is evident in his recent posts and webcasts on navigating the "buyer-led AI era. "
B2B Content Strategy
Central to his current role at INFUSE and past leadership at IDC, focusing on using market research to create high-value content for demand generation.
Revenue Enablement
As a founding member of the Revenue Enablement Society, he has a foundational interest in aligning marketing and sales for strategic growth.

Media Appearances

Jason has no verified media appearances

Work History

4-2025
VP of Research & Custom Content at INFUSE
8-2023 - 1-2025
VP Global Marketing at NTT
7-2022
Senior Advisor & Board Member at Centerline Airport Partners
7-2019 - 6-2023
Group VP Content Marketing Services at IDC
11-2016
Founding Member at Sales Enablement Society

Education

2016 - 2018
Advanced Digital Marketing Certificate from Florida Atlantic University - College of Business
1989 - 1993
Hons Bachelor Business Administration from Wilfrid Laurier University

More Information

Social Presence :

Prographics :

Exp : 32 Location : Miami-Fort Lauderdale Area, United States Job Level : Senior Designation : VP of Research & Custom Content at INFUSE
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Insights For Selling To Jason

During A Call Or A Meeting

DO's

  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.

DONT's

  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Don't give superficial answers, they are easily rattled by them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jason is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Jason

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Jason move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Jason take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Jason

Personality Compatibility


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