Jason Dyer / CMO

Pioneer
DISC Type : DIS

Fractional & Interim CMO at Chameleon Collective

Southlake, Texas, United States

Overview

Jason is a Fractional CMO for B2B SaaS/Tech companies, described as a "strategic powerhouse" who helps unlock growth. He specializes in building scalable marketing engines for firms ready to move beyond tactical guesswork. He holds an MBA from Southern Methodist University and is known for being action-oriented, focused, and having a high EQ.

Based in the Dallas-Fort Worth area, Jason shows a commitment to community and charitable causes, highlighted by his involvement with events supporting organizations like Folds of Honor. He also dedicates time to mentoring, sharing his professional experience with students at local universities like UT Dallas.

Unique Fact: He is known as the "call Jason guy" for when a companys growth is stuck or things are on fire.

Personality Overview

Dynamic But Sincere

Friendly But Fast

Driven But Considerate

If they are convinced, they can become very strong champions for your product  They have the unique ability to win both love and respect from their team (or outsiders) They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed

Topics They Care About

B2B SaaS Growth
He focuses on helping B2B SaaS and Tech companies overcome stalled growth, particularly those with revenues between $5M and $100M.
Strategic Marketing
He consistently emphasizes a "strategy before spend" approach, helping founders move from reactive tactics to intentional, scalable marketing systems.
SEO & AI Search
He actively discusses the evolution of SEO in the age of AI, indicating he stays current on how new technologies are transforming marketing.

Media Appearances

Jason has no verified media appearances

Work History

3-2025
Fractional & Interim CMO at Chameleon Collective
1-2025
Thought Leadership at Springloaded Strategies
2-2024
Chief Marketing Officer / Founding Member at Highwater Labs
8-2015
Chief Marketing Officer / Founding Member at TRUESPOT - It Starts with Location…
2-2022 - 2-2025
Fractional Chief Marketing Officer at Chief Outsiders

Education

2003 - 2005
MBA from Southern Methodist University
1990 - 1995
Bachelor of Journalism from University of Nebraska-Lincoln

More Information

Social Presence :

Prographics :

Exp : 10 Location : Southlake, Texas, United States Job Level : Leadership Designation : Fractional & Interim CMO at Chameleon Collective
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Insights For Selling To Jason

During A Call Or A Meeting

DO's

  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • During followups, use calls or text if needed, they should be fine
  • Ask them for a lunch or coffee once some rapport has been established

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t hesitate from asking questions or pushing them, but take a formal approach
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jason is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Jason

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Jason move?

  • They are generally fast movers and can take quick decisions
  • Can Jason take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Jason

Personality Compatibility


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