Jason Dyer / CMO in

Jason Dyer / CMO

Pioneer · DISC type DIS
Fractional & Interim CMO at Chameleon Collective
📍 Southlake, Texas, United States

Jason is a Fractional CMO for B2B SaaS/Tech companies, described as a "strategic powerhouse" who helps unlock growth. He specializes in building scalable marketing engines for firms ready to move beyond tactical guesswork. He holds an MBA from Southern Methodist University and is known for being action-oriented, focused, and having a high EQ.

Based in the Dallas-Fort Worth area, Jason shows a commitment to community and charitable causes, highlighted by his involvement with events supporting organizations like Folds of Honor. He also dedicates time to mentoring, sharing his professional experience with students at local universities like UT Dallas.

Unique Fact: He is known as the "call Jason guy" for when a companys growth is stuck or things are on fire.

Read the full overview →
Experience
10 Years
Current Role
Fractional & Interim CMO
Job Level
Leadership
Location
Southlake, Texas, United States
Personality Overview

How Jason shows up

Dynamic But Sincere
Friendly But Fast
Driven But Considerate

If they are convinced, they can become very strong champions for your product They have the unique ability to win both love and respect from their team (or outsiders) They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed

Priorities

Topics Jason cares about

B2B SaaS Growth
He focuses on helping B2B SaaS and Tech companies overcome stalled growth, particularly those with revenues between $5M and $100M.
Strategic Marketing
He consistently emphasizes a "strategy before spend" approach, helping founders move from reactive tactics to intentional, scalable marketing systems.
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Career

Work history

3-2025
Fractional & Interim CMO
Chameleon Collective
1-2025
Thought Leadership
Springloaded Strategies
2-2024
Chief Marketing Officer / Founding Member
Highwater Labs
8-2015
Chief Marketing Officer / Founding Member
TRUESPOT - It Starts with Location…
2-2022 - 2-2025
Fractional Chief Marketing Officer
Chief Outsiders
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2003 - 2005
MBA
Southern Methodist University
1990 - 1995
Bachelor of Journalism
University of Nebraska-Lincoln
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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