Jason Etherington in

Jason Etherington

Enthusiast · DISC type i
CTO at SoloFire
📍 Ogden, Utah, United States

Jason Etherington is the Co-Owner and CTO of SoloFire, a sales enablement platform he recently acquired through a management buyout. He is focused on bridging the gap between marketing and sales by developing device-agnostic software and incorporating AI to enhance sales team performance in regulated industries.

Outside of his professional life, Jason values time with his family and connecting with nature. He finds joy in activities like gardening, growing his own tomatoes and zucchini, and participates in an annual family tradition of foraging for huckleberries in the mountains.

He created DreamQuest AI, a personal project that adds a fun twist to the AI art world with daily creative challenges.

Read the full overview →
Experience
20 Years
Current Role
CTO
Job Level
Leadership
Location
Ogden, Utah, United States
Personality Overview

How Jason shows up

Optimistic
Consensus Focused
Amiable & Agreeable

They are generally friendly, so be careful when relying on their word. Unlike D or C types, they are convinced more by stories and testimonials. They are more about building relationships than just cutting deals.

Priorities

Topics Jason cares about

Sales Enablement
He builds solutions to empower sales teams by helping them find and deliver the right content at the right time, with full compliance and visibility.
AI for Sales
He is actively incorporating AI into his platform and is launching an AI assistant trained on internal sales and marketing assets to improve rep performance.
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Career

Work history

1-2025
CTO
SoloFire
4-2023 - 6-2024
Frontend Engineering Lead
Nerd
9-2020 - 4-2023
Solutions Architect
Verb Technology Company, Inc.
9-2013 - 9-2020
Lead Software Engineer
SoloFire
9-2010 - 9-2013
Lead Software Engineer
Infuse Medical- Digital Production Agency
In the press

Media appearances

New Leadership Team at SoloFire. Featured in SoloFire Blog
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Education

Jason has no verified education history

Social presence
in
Behavioral profile

DISC profile (public)

i

Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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