Jason Etherington

Enthusiast
DISC Type : i

CTO at SoloFire

Ogden, Utah, United States

Overview

Jason Etherington is the Co-Owner and CTO of SoloFire, a sales enablement platform he recently acquired through a management buyout. He is focused on bridging the gap between marketing and sales by developing device-agnostic software and incorporating AI to enhance sales team performance in regulated industries.

Outside of his professional life, Jason values time with his family and connecting with nature. He finds joy in activities like gardening, growing his own tomatoes and zucchini, and participates in an annual family tradition of foraging for huckleberries in the mountains.

He created DreamQuest AI, a personal project that adds a fun twist to the AI art world with daily creative challenges.

Personality Overview

Optimistic

Consensus Focused

Amiable & Agreeable

They are generally friendly, so be careful when relying on their word.  Unlike D or C types, they are convinced more by stories and testimonials. They are more about building relationships than just cutting deals.

Topics They Care About

Sales Enablement
He builds solutions to empower sales teams by helping them find and deliver the right content at the right time, with full compliance and visibility.
AI for Sales
He is actively incorporating AI into his platform and is launching an AI assistant trained on internal sales and marketing assets to improve rep performance.
Cross-Platform Development
He emphasizes the importance of native applications, ensuring the SoloFire platform works seamlessly across iOS, Android, Windows, and Mac, even offline.

Media Appearances

New Leadership Team at SoloFire. Featured in SoloFire Blog

See Now

Work History

1-2025
CTO at SoloFire
4-2023 - 6-2024
Frontend Engineering Lead at Nerd
9-2020 - 4-2023
Solutions Architect at Verb Technology Company, Inc.
9-2013 - 9-2020
Lead Software Engineer at SoloFire
9-2010 - 9-2013
Lead Software Engineer at Infuse Medical- Digital Production Agency

Education

Jason has no verified education history

More Information

Social Presence :

Prographics :

Exp : 20 Location : Ogden, Utah, United States Job Level : Leadership Designation : CTO at SoloFire
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Insights For Selling To Jason

During A Call Or A Meeting

DO's

  • Refer to interesting customer testimonials and stress on great customer experience
  • Ask them how their day is going or exchange some other pleasantries
  • Compliment them about their personality if you get a chance

DONT's

  • Don’t be too formal with them, they trust informality more
  • Don't be critical or challenge them openly, they can react defensively
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jason is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Jason

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Jason move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Jason take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Jason

Personality Compatibility


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