Jason Gibb

Enthusiast
DISC Type : i

Founder at Bread & Jam

Hammersmith, England, United Kingdom

Overview

Jason Gibb is the founder of Bread & Jam, the UKs largest festival for FMCG founders. With a background that includes a Masters from UCL, he is a dedicated mentor, investor, and advisor in the food, beverage, and sustainability sectors, helping emerging brands to launch and scale successfully.

Outside of his professional life, Jason co-authored "Dolce Vita Diaries, " a book about his experience moving to Italy to become an olive farmer. He is passionate about sustainability, has followed a plant-based diet for over 40 years, and enjoys hosting "walk & talks" in West London parks with his dog, Pip.

Unique fact: Before entering the food industry, Jason and his wife threw in successful careers as Hollywood TV producers to buy an abandoned olive grove in Italy.

Personality Overview

Optimistic

Non-Confrontational

Story Driven

Unlike D or C types, they are convinced more by stories and testimonials.  They are more about building relationships than just cutting deals. They agree with others often, so exercise caution when relying on their word.

Topics They Care About

FMCG Startups
He founded Bread & Jam, the UK's biggest festival for food and drink founders, to support emerging and scaling brands with networking, investment, and retail opportunities.
Food Sustainability
He is an investor and advisor for My Emissions, a carbon-labeling company, and is passionate about helping the food sector reduce its environmental footprint.
Entrepreneurial Mentorship
He actively mentors ambitious founders, offering advice and support through consultations and informal "walk & talks" to help them navigate the challenges of launching a business.

Media Appearances

Greatest Hits: Jason Gibb, Co‑Founder Of Bread & Jam. Featured in Spotify

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5 MINUTES WITH… JASON GIBB, CO‑FOUNDER OF BREAD & JAM. Featured in Clopr

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Greatest Hits – Jason Gibb, Co‑founder of Bread & Jam (Podcast Episode). Featured in Buzzsprout

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Work History

5-2016
Founder at Bread & Jam
10-2016
Mentor at Mentor & Consultant
3-2016
Founder at The FoodHub
11-2023 - 10-2025
Co-Founder at Oh So Wholesome
12-2021 - 1-2024
Investor and Advisor at My Emissions

Education

1990 - 1993
B.Sc from University of Liverpool
2016 - 2018
Master’s Degree from UCL

More Information

Social Presence :

Prographics :

Exp : 24 Location : Hammersmith, England, United Kingdom Job Level : Leadership Designation : Founder at Bread & Jam
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Insights For Selling To Jason

During A Call Or A Meeting

DO's

  • Compliment them about their personality if you get a chance
  • Invite them for a lunch or a drink/coffee
  • Refer to interesting customer testimonials and stress on great customer experience

DONT's

  • Don't be critical or challenge them openly, they can react defensively
  • Avoid overloading them with too much information
  • Don’t ask too many questions in one go, weave them into the flow

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jason is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Jason

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Jason move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Jason take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Jason

Personality Compatibility


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