Jason Herd

Examiner
DISC Type : cs

President at Fairway Electrical Services Inc.

Hamilton, Ontario, Canada

Overview

Jason Herd is the CEO and founder of Tradetraks, a SaaS platform for the construction industry. A two-time "40 Under 40" award winner, he scaled Fairway Electrical Services from $3. 5 million to over $20 million before founding his own company. He is a graduate of Mohawk Colleges Electrical Engineering Technician program.

Outside of his professional life, Jason is deeply involved in his community. He serves as the Chair of the Hamilton-Halton Construction Association and is the President of the Ancaster Minor Hockey League (AMHL), where he also coaches his childrens hockey teams.

Unique fact: Jason was part of the inaugural Ontario Youth Apprenticeship Program at age 16 and earned his two-year diploma in just 18 months.

Personality Overview

Overcautious

Unexpressive

Tough To Convince

The only way to convince them is by showing them examples and ample proof.  They are heavily focused on quality and prefer doing things the right way, even if it takes time. They are quite aware of their needs and limitations, so they are unlikely to over-promise.

Topics They Care About

Construction Technology
Founded Tradetraks, a SaaS platform, to solve operational gaps he experienced firsthand while running an electrical contracting business, demonstrating a passion for industry innovation.
Skilled Trades Development
Began his career as an apprentice electrician and has shared content about labor shortages, indicating a focus on strengthening the future of skilled trades.
Business Scalability
Successfully grew his former company, Fairway Electrical, from $3. 5 million to over $20 million, proving his expertise in strategic business growth.

Media Appearances

Tradetraks CEO Jason Herd Wins Mohawk College Alumni Award. Featured in Tradetraks Blog

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Tradetraks: A technology company built by trades professionals, for trades professionals. Featured in Ontario Construction Report

See Now

Work History

2020
President at Fairway Electrical Services Inc.
5-2019
CEO & Founder at tradetraks
2013 - 2020
Vice President Director of Business Development at Fairway Electrical Services Inc.
2005 - 2013
Project Manager and Estimator at Fairway Electrical Services Inc.
2000 - 2005
Apprentice Electrician at Fairway Electrical Services Inc.

Education

2003 - 2004
Electrical Engineering Technician from Mohawk College

More Information

Social Presence :

Prographics :

Exp : 26 Location : Hamilton, Ontario, Canada Job Level : Leadership Designation : President at Fairway Electrical Services Inc.
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Insights For Selling To Jason

During A Call Or A Meeting

DO's

  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • Ask them which other stakeholders would be important for this purchase decision
  • First of all, focus on building their confidence by sharing examples, case studies etc.

DONT's

  • Don't push them too hard to make fast decisions, give them time
  • Don't rely on relationship building even if they act pleasantly
  • Don't be very accepting if that is your natural style, stay firm

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jason is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Jason

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Jason move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Jason take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Jason

Personality Compatibility


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