Jason Herd in

Jason Herd

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President at Fairway Electrical Services Inc.
📍 Hamilton, Ontario, Canada

Jason Herd is the CEO and founder of Tradetraks, a SaaS platform for the construction industry. A two-time "40 Under 40" award winner, he scaled Fairway Electrical Services from $3. 5 million to over $20 million before founding his own company. He is a graduate of Mohawk Colleges Electrical Engineering Technician program.

Outside of his professional life, Jason is deeply involved in his community. He serves as the Chair of the Hamilton-Halton Construction Association and is the President of the Ancaster Minor Hockey League (AMHL), where he also coaches his childrens hockey teams.

Unique fact: Jason was part of the inaugural Ontario Youth Apprenticeship Program at age 16 and earned his two-year diploma in just 18 months.

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Experience
26 Years
Current Role
President
Job Level
Leadership
Location
Hamilton, Ontario, Canada
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Jason cares about

Construction Technology
Founded Tradetraks, a SaaS platform, to solve operational gaps he experienced firsthand while running an electrical contracting business, demonstrating a passion for industry innovation.
Skilled Trades Development
Began his career as an apprentice electrician and has shared content about labor shortages, indicating a focus on strengthening the future of skilled trades.
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Career

Work history

2020
President
Fairway Electrical Services Inc.
5-2019
CEO & Founder
tradetraks
2013 - 2020
Vice President Director of Business Development
Fairway Electrical Services Inc.
2005 - 2013
Project Manager and Estimator
Fairway Electrical Services Inc.
2000 - 2005
Apprentice Electrician
Fairway Electrical Services Inc.
In the press

Media appearances

Tradetraks CEO Jason Herd Wins Mohawk College Alumni Award. Featured in Tradetraks Blog
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Tradetraks: A technology company built by trades professionals, for trades professionals. Featured in Ontario Construction Report
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Education
2003 - 2004
Electrical Engineering Technician
Mohawk College
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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