Jason Hsieh in

Jason Hsieh

Visionary · DISC type Ds
🎙️ Host | Toy Business Unboxed Podcast at Toy Launch
📍 Buckeye, Arizona, United States

Jason Hsieh is the Chief Toy Officer at Toy Launch, specializing in scaling toy and game brands on Amazon and other digital channels. A graduate of UC Santa Barbara, he is described by colleagues as a visionary, proactive, and deeply knowledgeable leader in the e-commerce space.

Jason is a dedicated family man who founded LakiKid, a company creating sensory tools, inspired by his personal mission to support his son with autism. He is also actively involved in his daughters cultural education, supporting her attendance at a Japanese school.

He hosts the "Toy Business Unboxed" podcast, where he shares insights and strategies with professionals in the toy and game industry.

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Current Role
🎙️ Host | Toy Business Unboxed Podcast
Location
Buckeye, Arizona, United States
Personality Overview

How Jason shows up

Direct & Assertive
Early Adopter
Risk Tolerant

They exhibit a rare combination of being result-oriented but patient at the same time. They might take some time to make their mind up but once they do, they don't change it easily. They are very professional in their approach and can weigh multiple perspectives together.

Priorities

Topics Jason cares about

Toy & Game Industry
As the Chief Toy Officer at Toy Launch and host of the "Toy Business Unboxed" podcast, he is deeply focused on scaling brands and sharing industry insights.
Amazon E-commerce
His agency, Toy Launch, provides specialized services in Amazon optimization, advertising, and visibility strategies for toy brands to achieve scalable growth.
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Career

Work history

2-2024
🎙️ Host | Toy Business Unboxed Podcast
Toy Launch
12-2021
🧸 Chief Toy Officer | Toy Launch
Toy Launch
9-2017 - 2-2022
Senior Cost Accountant
Spiration, Inc. dba Olympus Respiratory America
2-2016
🧩 Founder & CEO | LakiKid
LakiKid
9-2015 - 9-2017
Cost Accountant
B/E Aerospace
In the press

Media appearances

Toy Launch With Jason Hsieh - Hey Stacey Marie. Featured in Spotify
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Exploring the Secrets of the Toy Industry with Jason Hsieh. Featured in Toy Launch
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Education
2004 - 2007
Bachelor’s Degree
UC Santa Barbara
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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