Jason Hsieh

Visionary
DISC Type : Ds

๐ŸŽ™๏ธ Host | Toy Business Unboxed Podcast at Toy Launch

Buckeye, Arizona, United States

Overview

Jason Hsieh is the Chief Toy Officer at Toy Launch, specializing in scaling toy and game brands on Amazon and other digital channels. A graduate of UC Santa Barbara, he is described by colleagues as a visionary, proactive, and deeply knowledgeable leader in the e-commerce space.

Jason is a dedicated family man who founded LakiKid, a company creating sensory tools, inspired by his personal mission to support his son with autism. He is also actively involved in his daughters cultural education, supporting her attendance at a Japanese school.

He hosts the "Toy Business Unboxed" podcast, where he shares insights and strategies with professionals in the toy and game industry.

Personality Overview

Direct & Assertive

Early Adopter

Risk Tolerant

They exhibit a rare combination of being result-oriented but patient at the same time.  They might take some time to make their mind up but once they do, they don't change it easily. They are very professional in their approach and can weigh multiple perspectives together.

Topics They Care About

Toy & Game Industry
As the Chief Toy Officer at Toy Launch and host of the "Toy Business Unboxed" podcast, he is deeply focused on scaling brands and sharing industry insights.
Amazon E-commerce
His agency, Toy Launch, provides specialized services in Amazon optimization, advertising, and visibility strategies for toy brands to achieve scalable growth.
Neurodiversity Support
He founded LakiKid from a personal mission to create a better world for kids with Autism and ADHD, inspired by his own son's needs.

Media Appearances

Toy Launch With Jason Hsieh - Hey Stacey Marie. Featured in Spotify

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Exploring the Secrets of the Toy Industry with Jason Hsieh. Featured in Toy Launch

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Jason Hsieh is the founder of Toy Launch, a company .... Featured in Instagram

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Work History

2-2024
๐ŸŽ™๏ธ Host | Toy Business Unboxed Podcast at Toy Launch
12-2021
๐Ÿงธ Chief Toy Officer | Toy Launch at Toy Launch
9-2017 - 2-2022
Senior Cost Accountant at Spiration, Inc. dba Olympus Respiratory America
2-2016
๐Ÿงฉ Founder & CEO | LakiKid at LakiKid
9-2015 - 9-2017
Cost Accountant at B/E Aerospace

Education

2004 - 2007
Bachelorโ€™s Degree from UC Santa Barbara

More Information

Social Presence :

Prographics :

Exp : N/A Location : Buckeye, Arizona, United States Job Level : N/A Designation : ๐ŸŽ™๏ธ Host | Toy Business Unboxed Podcast at Toy Launch
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Insights For Selling To Jason

During A Call Or A Meeting

DO's

  • Ask them at the end if they see a strong value prop in your product; expect an honest answer
  • Let them know of potential risks but suggest mitigation methods alongside
  • Suggest clear next steps with confidence, don't be vague or hesitant

DONT's

  • Don't go over them unless you are left with no other option
  • Don't shy away from asking hard questions, but be extra polite
  • Don't take their patience for granted, avoid long-winding sermons

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jason is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Jason

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Jason move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Jason take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Jason

Personality Compatibility


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