Jason Madden

Evaluator
DISC Type : scd

President & COO at Coral Reef

Grand Rapids, Michigan, United States

Overview

Jason has no verified overview

Personality Overview

Quality Focused

Thorough Evaluator

Fast But Analytical

They focus on the results, but can still be quite procedural and analytical about how to get there  They are not very likely to become strong advocates of your product or service They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

Jason has no verified topics they care about

Media Appearances

Jason has no verified media appearances

Work History

12-2025
President & COO at Coral Reef
1-2025
Board Director at Coral Reef
8-2022
founder + ceo at 45 North Philanthropy
1-2020
Board Trustee | Grand Rapids Griffins Youth Foundation at Grand Rapids Griffins
4-2019 - 12-2022
Co-Owner at Elite Screen Printing & Embroidery

Education

1998 - 2002
BA from Michigan State University
2005 - 2008
MBA from Davenport University

More Information

Social Presence :

Prographics :

Exp : 7 Location : Grand Rapids, Michigan, United States Job Level : Leadership Designation : President & COO at Coral Reef
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Insights For Selling To Jason

During A Call Or A Meeting

DO's

  • Showcase how you can impact results but also make sure that you share detailed information too
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples

DONT's

  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Avoid inviting them for any social interactions until you have built some rapport with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jason is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Jason

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Jason move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Jason take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Jason

Personality Compatibility


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