Jason Shorb in

Jason Shorb

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CX Director of Marketing Performance & Analytics at Reynolds American Inc.
📍 London, England, United Kingdom

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
8 Years
Current Role
CX Director of Marketing Performance & Analytics
Job Level
Mid-senior
Location
London, England, United Kingdom
Personality Overview

How Jason shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Jason cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

12-2025
CX Director of Marketing Performance & Analytics
Reynolds American Inc.
12-2024 - 12-2025
Global Brand Manager (Director)
BAT
12-2021 - 12-2024
Director, Consumer Marketing & Digital Experience
Reynolds American Inc.
7-2020 - 12-2021
Senior Marketing Manager - Digital & CRM
Reynolds American Inc.
7-2017 - 12-2024
Executive Board Director, WMU Alumni Association
Western Michigan University
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
Master of Business Administration (M.B.A.)
Emory University - Goizueta Business School
BBA
Western Michigan University - Haworth College of Business
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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