Jason Shorb

Captain
DISC Type : SD

CX Director of Marketing Performance & Analytics at Reynolds American Inc.

London, England, United Kingdom

Overview

Jason has no verified overview

Personality Overview

Long-Term Thinker

Decisive But Calm

Planner & Achiever

They might take some time to make their mind up but once they do, they don't change it easily.  They exhibit a rare combination of being result-oriented but patient at the same time. Reading between the lines and seeing beyond your words comes naturally to them.

Topics They Care About

Jason has no verified topics they care about

Media Appearances

Jason has no verified media appearances

Work History

12-2025
CX Director of Marketing Performance & Analytics at Reynolds American Inc.
12-2024 - 12-2025
Global Brand Manager (Director) at BAT
12-2021 - 12-2024
Director, Consumer Marketing & Digital Experience at Reynolds American Inc.
7-2020 - 12-2021
Senior Marketing Manager - Digital & CRM at Reynolds American Inc.
7-2017 - 12-2024
Executive Board Director, WMU Alumni Association at Western Michigan University

Education

Master of Business Administration (M.B.A.) from Emory University - Goizueta Business School
BBA from Western Michigan University - Haworth College of Business

More Information

Social Presence :

Prographics :

Exp : 8 Location : London, England, United Kingdom Job Level : Mid-senior Designation : CX Director of Marketing Performance & Analytics at Reynolds American Inc.
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Insights For Selling To Jason

During A Call Or A Meeting

DO's

  • During followups, use phone or text if needed, they should be fine
  • Suggest clear next steps with confidence, don't be vague or hesitant
  • Let them know of potential risks but suggest mitigation methods alongside

DONT's

  • Avoid putting conscious effort into relationship-building
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Don't go over them unless you are left with no other option

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jason is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Jason

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Jason move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Jason take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Jason

Personality Compatibility


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