Jason Tatum

Inquirer
DISC Type : dc

Vice President of Product at Mixmax AI

Atlanta, Georgia, United States

Overview

Jason Tatum is the CEO of Mixmax, where he previously served as the VP of Product. He focuses on crafting AI-powered tools to enhance seller productivity and customer experience. A graduate of Kennesaw State University, colleagues describe him as highly collaborative, supportive, and skilled at simplifying complex ideas.

Outside of his tech career, Jason is deeply invested in his community. He serves as the volunteer Chair of the Board for Propel ATL, a non-profit organization dedicated to making Atlantas streets safer and more accessible for pedestrians, cyclists, and public transit users.

He was personally asked by Mixmaxs founder, Olof Mathé, to succeed him as the companys CEO.

Personality Overview

Upfront

Demanding

Hard To Convince

They care equally about the product and its potential impact.  They focus on objectivity in a pitch and pay little attention to bells and whistles. They don’t always try to control the conversation but neither do they like yielding it fully.

Topics They Care About

AI for Sales
Leads a company focused on building AI tools that help sellers close deals, automate tasks, and improve customer engagement, as seen in recent product launches.
Product-Led Growth
Emphasizes a strong inbound demand and product-led approach as a core strategy, which he highlighted when hiring for a key marketing role at Mixmax.
Community Advocacy
Demonstrates a strong commitment to local causes through his long-term volunteer leadership role as Board Chair for the non-profit Propel ATL.

Media Appearances

Jason has no verified media appearances

Work History

11-2025 - 5-2026
Vice President of Product at Mixmax AI
5-2025
Chief Executive Officer at Mixmax AI
1-2025 - 10-2025
Vice President of Product at CallRail
6-2024
Chair of the Board of Directors (volunteer non-profit) at Propel ATL
4-2023 - 1-2025
Vice President of Product Management at CallRail

Education

2004 - 2009
Bachelor of Arts (B.A.) from Kennesaw State University
2005 - 2005
Spanish Certificate from Universidad de Salamanca

More Information

Social Presence :

Prographics :

Exp : 19 Location : Atlanta, Georgia, United States Job Level : Leadership Designation : Vice President of Product at Mixmax AI
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Insights For Selling To Jason

During A Call Or A Meeting

DO's

  • Highlight the competitive differentiation of your product
  • Be crisp while making the pitch
  • Ask them questions confidently while doing discovery, don’t be apologetic

DONT's

  • Don’t expect them to change their mind quickly if they say no once
  • Don't try too hard to get friendly, let it happen with time
  • Refrain from asking too many questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jason is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Jason

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Jason move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Jason take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Jason

Personality Compatibility


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