Jason Whiskerd

Visionary
DISC Type : Ds

General Manager at Cognita Schools

Abergavenny, Wales, United Kingdom

Overview

Jason is a highly experienced educational leader with over 30 years in the sector, now serving as General Manager at Cognita UK. An ILM Level 7 Executive Coach and holder of an MCGI, he specializes in leadership development and organizational growth. Colleagues describe him as knowledgeable, empathetic, reliable, and utterly professional.

Personality Overview

Goal-Oriented

Fast But Thoughtful

Objective Evaluator

They are very professional in their approach and can weigh multiple perspectives together.  Reading between the lines and seeing beyond your words comes naturally to them. They exhibit a rare combination of being result-oriented but patient at the same time.

Topics They Care About

Educational Leadership
With over two decades as a senior leader and headteacher, he now coaches and mentors the next generation of school leaders.
Values-led Culture
His consulting work is driven by a commitment to authenticity and kindness, focusing on building sustainable, values-led cultures in schools and businesses.
Workplace Wellbeing
He has facilitated discussions on challenging topics like illness and death in the workplace, showing a commitment to supporting leaders through difficult situations.

Media Appearances

Jason has no verified media appearances

Work History

11-2025
General Manager at Cognita Schools
6-2025
ILM Level 7 Executive Coach and Mentor at ILM
4-2025 - 10-2025
Senior Educational Consultant at UK Education Guide
9-2024 - 12-2025
Head’s Mentor for HMCJ at HMC (The Heads' Conference)
7-2024
Educational Consultant at MTM Consulting

Education

9-1981 - 7-1988
Education details unavailable from Llandovery College
9-1992 - 7-1993
PGCE from Prifysgol Cymru Y Drindod Dewi Sant / University of Wales Trinity Saint David

More Information

Social Presence :

Prographics :

Exp : 32 Location : Abergavenny, Wales, United Kingdom Job Level : Senior Designation : General Manager at Cognita Schools
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Insights For Selling To Jason

During A Call Or A Meeting

DO's

  • Use phrases like 'your team deserves', 'best in class' etc.
  • Suggest clear next steps with confidence, don't be vague or hesitant
  • Focus on the results that your product produces, expect some strategic questions in return

DONT's

  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Avoid putting conscious effort into relationship-building

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jason is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Jason

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Jason move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Jason take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Jason

Personality Compatibility


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