Jason Williams

Go-getter
DISC Type : d

Manager of Community Relations at Philadelphia Flyers

Philadelphia, Pennsylvania, United States

Overview

Dana Peterson is the Manager of Community Relations for the Philadelphia Flyers, leveraging over six years of experience with the team. A graduate of Cabrini University, she specializes in driving fan engagement and strengthening community ties through strategic programs, building on her experience with other major Philadelphia sports franchises.

Outside of her professional role, Dana has a deep-rooted passion for athletics. She was a distinguished three-sport student-athlete at Cabrini University, where she excelled on the women’s soccer, basketball, and lacrosse teams. This athletic background informs her passion for connecting people through sports.

She was a three-sport student-athlete in college, competing in soccer, basketball, and lacrosse.

Personality Overview

Vision Oriented

Decisive

Fast-Paced

They focus on objectivity in a pitch and pay little attention to bells and whistles.  They respond well to confident salespeople. They care equally about the product and its potential impact.

Topics They Care About

Fan Engagement
Her entire career with the Flyers has focused on creating innovative strategies and events to improve the fan experience and enhance loyalty among season ticket holders.
Community Outreach
In her current role, she leads initiatives that strengthen the Flyers' presence in the community through targeted events and meaningful programs that resonate with diverse audiences.
Collegiate Athletics
As a former three-sport student-athlete in soccer, basketball, and lacrosse at Cabrini University, she has a deep, personal understanding of the collegiate sports world.

Media Appearances

Jason has no verified media appearances

Work History

8-2022
Manager of Community Relations at Philadelphia Flyers
10-2021 - 11-2022
Manager, Ticket Services at Philadelphia Flyers
9-2019 - 10-2021
Fan Experience Coordinator at Philadelphia Flyers
8-2017 - 9-2019
Writer/Brand Marketing, Associate at Philadelphia 76ers
1-2017 - 6-2017
Ticket & Fan Services Intern at Philadelphia Eagles

Education

2011 - 2015
Bachelor of Arts (B.A.) from Cabrini University

More Information

Social Presence :

Prographics :

Exp : 14 Location : Philadelphia, Pennsylvania, United States Job Level : Middle Designation : Manager of Community Relations at Philadelphia Flyers
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Insights For Selling To Jason

During A Call Or A Meeting

DO's

  • Tell them that you are there to help them create visible impact within their organization
  • Stress on the business value that your product offers
  • Make sure that you you respond to any queries from them quickly

DONT's

  • Do not give up if they are not convinced, try again with a different approach
  • Don’t expect them to change their mind quickly if they say no once
  • Refrain from asking too many questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jason is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Jason

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Jason move?

  • Their decision making speed is somewhere in the middle.
  • Can Jason take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Jason

Personality Compatibility


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