Jason Yanni

Evaluator
DISC Type : CDS

Sr. Director, Product Management & Innovation at Central Ohio Transit Authority (COTA)

Westerville, Ohio, United States

Overview

Jason is a results-driven technology leader and the Sr. Director of Product Management & Innovation at COTA. Described by colleagues as an "analytical and thoughtful" partner, his expertise includes strategic planning, data governance, and leading customer-facing software teams. He holds a Prosci® certification in change management.

His career path through roles at NetJets, Travelport, and now a public transit authority indicates a strong, long-term interest in the travel and transportation sectors. He also shows an interest in large-scale customer experience, following companies like The Walt Disney Company.

He is the owner of Y3 Experience LLC, a management and project execution consultancy.

Personality Overview

Thorough Evaluator

Quality Focused

Fast But Analytical

They focus on the results, but can still be quite procedural and analytical about how to get there  They are not very likely to become strong advocates of your product or service They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

Mobility Innovation
Leads product and innovation efforts at a major public transit authority, focusing on improving urban mobility through technology and new service models.
Data Governance
Implemented and led data governance efforts at NetJets and now assesses organizational readiness for it through his own consultancy.
Customer Experience Tech
Previously directed application development for customer-facing systems supporting sales, marketing, and customer service in the private aviation industry.

Media Appearances

Jason has no verified media appearances

Work History

1-2020
Sr. Director, Product Management & Innovation at Central Ohio Transit Authority (COTA)
9-2019
Owner at Y3 Experience LLC
7-2007 - 9-2019
Director - Software Systems at NetJets
6-2003 - 7-2007
Project Manager, Strategic Technology Services at Cendant
6-2002 - 6-2003
Project Manager at Travelport

Education

2003 - 2004
Masters from University of Phoenix
1995 - 2000
Business from Miami University

More Information

Social Presence :

Prographics :

Exp : 23 Location : Westerville, Ohio, United States Job Level : Senior Designation : Sr. Director, Product Management & Innovation at Central Ohio Transit Authority (COTA)
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Insights For Selling To Jason

During A Call Or A Meeting

DO's

  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Showcase how you can impact results but also make sure that you share detailed information too
  • Showcase your competitive superiority clearly when possible or address it at the minimum

DONT's

  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Avoid too much small talk, just a few formal pleasantries should be fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jason is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Jason

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Jason move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Jason take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Jason

Personality Compatibility


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