Jasper Van Nistelrooy

Go-getter
DISC Type : d

VP of Product Management, Executive Team at Luzmo (formerly Cumul.io)

Amsterdam, North Holland, Netherlands

Overview

Jasper is the VP of Product at Luzmo, focusing on embedded AI analytics and product-led growth. With a background leading mobile and data products at data. ai and co-founding a startup, he holds a Masters from Tilburg University. Colleagues describe him as enthusiastic, hard-working, and entrepreneurial.

Outside of his core product focus, Jasper shows an interest in purpose-driven companies, such as B Corporations. His international experience includes participation in the Startupbootcamp accelerator program in Berlin.

He co-founded Achieved, an education app that served clients like Vodafone, Booking. com, and Deloitte.

Personality Overview

Challenger

Decisive

Vision Oriented

They respond well to confident salespeople.  They care equally about the product and its potential impact. They don’t always try to control the conversation but neither do they like yielding it fully.

Topics They Care About

Product-Led Growth
He recently spoke at SaaStr Europa 2024 and appeared on "The PLG Dads Podcast" to discuss how he uses PLG strategies to grow Luzmo's business.
Embedded AI
His primary focus at Luzmo is building embedded AI analytics that feel native to a customer's product. He frequently posts about rebuilding Luzmo's AI data analyst.
Startup Founding
As a co-founder of Achieved, he has direct experience taking a product from zero-to-one and navigating accelerator programs like Startupbootcamp.

Media Appearances

Jasper has no verified media appearances

Work History

6-2023
VP of Product Management, Executive Team at Luzmo (formerly Cumul.io)
4-2022 - 2-2023
Senior Director of Product Management, Country Lead NL at data.ai
2-2019 - 3-2022
Director of Product Management at data.ai
9-2015 - 2-2019
Senior Product Manager Mobile at data.ai
4-2013 - 12-2016
Co-founder and Head of Product at Achieved

Education

2014 - 2014
Participated as co-founder of Achieved from Startupbootcamp Berlin
2009 - 2011
Master from Tilburg University

More Information

Social Presence :

Prographics :

Exp : 13 Location : Amsterdam, North Holland, Netherlands Job Level : Leadership Designation : VP of Product Management, Executive Team at Luzmo (formerly Cumul.io)
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Insights For Selling To Jasper

During A Call Or A Meeting

DO's

  • Highlight the competitive differentiation of your product
  • Stress on the business value that your product offers
  • Ask them questions confidently while doing discovery, don’t be apologetic

DONT's

  • Don't try too hard to get friendly, let it happen with time
  • Don’t try to be an alpha salesperson, give them equal space
  • Do not give up if they are not convinced, try again with a different approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jasper is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Jasper

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Jasper move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Jasper take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Jasper

Personality Compatibility


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