Jasyanthri N.

Critic
DISC Type : C

Content Strategist at 2X

Petaling Jaya, Selangor, Malaysia

Overview

Jasyanthri is a B2B Content Strategist at 2X, specializing in crafting content for the tech, cybersecurity, healthcare, and financial services industries. Her expertise covers a wide range of assets, from ebooks and whitepapers to ad campaigns. She holds certifications in Account-Based Go-to-Market and Measurement from Demandbase.

A recommendation praises her instrumental role in overseeing an entire HR editorial process, from conceptualization and design to final publication. One of her social media posts suggests an appreciation for the principle of "Show, dont tell" in visual art, indicating an interest in effective and compelling communication techniques.

Unique fact: She holds a Cambridge Certificate in English Language Teaching to Adults (CELTA), a distinctive qualification for a content strategist.

Personality Overview

Precise

Information Seeker

Negotiator

They are quite likely to negotiate on pricing or other key terms.  They don’t appreciate bells and whistles unless backed by data. They prefer to do logical analysis and value evidence over emotions.

Topics They Care About

B2B Content Strategy
Her current role focuses on creating tailored B2B content strategies for clients in complex industries like cybersecurity, cloud computing, and financial services.
Account-Based Marketing
She recently obtained certifications in Account-Based Measurement and Go-to-Market (GTM) from Demandbase, showing a clear professional focus in this area.
Corporate Communications
A former colleague highlighted her key role in managing an internal HR magazine, covering everything from initial concept and design to copywriting and publishing.

Media Appearances

Jasyanthri has no verified media appearances

Work History

12-2024
Content Strategist at 2X
5-2023 - 1-2025
Content Manager at 2X
5-2019 - 4-2023
Senior Content Writer at 2X
9-2007 - 4-2019
Senior Communication Executive & Associate English Language Trainer at Resorts World Genting
7-2006 - 9-2007
Junior Copywriter at Limkokwing University

Education

2015 - 2015
Cambridge Certificate in English Language Teaching to Adults (CELTA) from British Council, Malaysia (University of Cambridge)
2002 - 2005
Bachelor’s Degree from Universiti Tunku Abdul Rahman (UTAR)

More Information

Social Presence :

Prographics :

Exp : 20 Location : Petaling Jaya, Selangor, Malaysia Job Level : Junior Designation : Content Strategist at 2X
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Insights For Selling To Jasyanthri

During A Call Or A Meeting

DO's

  • Be ready to answer many clarity-seeking questions and requests for information
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories

DONT's

  • Don't give superficial answers, they are easily rattled by them
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Don’t try to give too many examples of other users, they like to make their own decisions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jasyanthri is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Jasyanthri

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Jasyanthri move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Jasyanthri take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Jasyanthri

Personality Compatibility


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