Jasyanthri N. in

Jasyanthri N.

Critic · DISC type C
Content Strategist at 2X
📍 Petaling Jaya, Selangor, Malaysia

Jasyanthri is a B2B Content Strategist at 2X, specializing in crafting content for the tech, cybersecurity, healthcare, and financial services industries. Her expertise covers a wide range of assets, from ebooks and whitepapers to ad campaigns. She holds certifications in Account-Based Go-to-Market and Measurement from Demandbase.

A recommendation praises her instrumental role in overseeing an entire HR editorial process, from conceptualization and design to final publication. One of her social media posts suggests an appreciation for the principle of "Show, dont tell" in visual art, indicating an interest in effective and compelling communication techniques.

Unique fact: She holds a Cambridge Certificate in English Language Teaching to Adults (CELTA), a distinctive qualification for a content strategist.

Read the full overview →
Experience
20 Years
Current Role
Content Strategist
Job Level
Junior
Location
Petaling Jaya, Selangor, Malaysia
Personality Overview

How Jasyanthri shows up

Precise
Information Seeker
Negotiator

They are quite likely to negotiate on pricing or other key terms. They don’t appreciate bells and whistles unless backed by data. They prefer to do logical analysis and value evidence over emotions.

Priorities

Topics Jasyanthri cares about

B2B Content Strategy
Her current role focuses on creating tailored B2B content strategies for clients in complex industries like cybersecurity, cloud computing, and financial services.
Account-Based Marketing
She recently obtained certifications in Account-Based Measurement and Go-to-Market (GTM) from Demandbase, showing a clear professional focus in this area.
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Career

Work history

12-2024
Content Strategist
2X
5-2023 - 1-2025
Content Manager
2X
5-2019 - 4-2023
Senior Content Writer
2X
9-2007 - 4-2019
Senior Communication Executive & Associate English Language Trainer
Resorts World Genting
7-2006 - 9-2007
Junior Copywriter
Limkokwing University
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2015 - 2015
Cambridge Certificate in English Language Teaching to Adults (CELTA)
British Council, Malaysia (University of Cambridge)
2002 - 2005
Bachelor’s Degree
Universiti Tunku Abdul Rahman (UTAR)
Social presence
in
Behavioral profile

DISC profile (public)

C

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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