Jay DeAmato in

Jay DeAmato

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Founder - Managing Director at Coda Equity Group
📍 Greater Boston, United States

Jay DeAmato is a sales culture builder and author, serving as CRO at Perspectiv and Founder of Coda Equity Group. A Roger Williams University graduate, he specializes in sales coaching, enablement, and go-to-market strategy. Colleagues frequently describe him as innovative, resourceful, and passionate.

Outside of work, Jay is the guitarist for the Boston-based rock and pop cover band, Boomsoss. He is also deeply passionate about helping young students, especially those in underserved communities, discover fulfilling career paths that can provide them with passion and financial freedom.

Jay is a best-selling author of two books on sales strategy and an active musician in a performing band.

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Experience
7 Years
Current Role
Founder - Managing Director
Job Level
Leadership
Location
Greater Boston, United States
Personality Overview

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Decision Approach
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Priorities

Topics Jay cares about

Sales Enablement
He focuses on building repeatable and predictable sales motions through coaching, developing sales playbooks, and optimizing tech stacks for B2B companies.
Youth Career Guidance
As CRO of Perspectiv, he is passionate about helping students, particularly in underserved communities, find careers that match their skills and passions.
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Career

Work history

5-2025
Founder - Managing Director
Coda Equity Group
10-2023
Chief Revenue Officer (CRO)
Perspectiv, Inc.
10-2021
Companyon Platform Team Member
Companyon Ventures
11-2018
Boston Chapter Member
Pavilion
3-2018
Founder - Chief Sales Officer
ConversionCoach Inc.
In the press

Media appearances

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Education
Bachelor's degree
Roger Williams University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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