Jay DeAmato

Trailblazer
DISC Type : DI

Founder - Managing Director at Coda Equity Group

Greater Boston, United States

Overview

Jay DeAmato is a sales culture builder and author, serving as CRO at Perspectiv and Founder of Coda Equity Group. A Roger Williams University graduate, he specializes in sales coaching, enablement, and go-to-market strategy. Colleagues frequently describe him as innovative, resourceful, and passionate.

Outside of work, Jay is the guitarist for the Boston-based rock and pop cover band, Boomsoss. He is also deeply passionate about helping young students, especially those in underserved communities, discover fulfilling career paths that can provide them with passion and financial freedom.

Jay is a best-selling author of two books on sales strategy and an active musician in a performing band.

Personality Overview

Achievement-Oriented

Charismatic

Persuasive

They will fight for you if they come to believe in you.  They are charming and can persuade others to support their decisions. They prefer to ensure that they are in control of the situation.

Topics They Care About

Sales Enablement
He focuses on building repeatable and predictable sales motions through coaching, developing sales playbooks, and optimizing tech stacks for B2B companies.
Youth Career Guidance
As CRO of Perspectiv, he is passionate about helping students, particularly in underserved communities, find careers that match their skills and passions.
Live Music
He is an active musician and the guitarist for Boomsoss, a rock and pop cover band that performs in the Boston area.

Media Appearances

Jay has no verified media appearances

Work History

5-2025
Founder - Managing Director at Coda Equity Group
10-2023
Chief Revenue Officer (CRO) at Perspectiv, Inc.
10-2021
Companyon Platform Team Member at Companyon Ventures
11-2018
Boston Chapter Member at Pavilion
3-2018
Founder - Chief Sales Officer at ConversionCoach Inc.

Education

Bachelor's degree from Roger Williams University

More Information

Social Presence :

Prographics :

Exp : 7 Location : Greater Boston, United States Job Level : Leadership Designation : Founder - Managing Director at Coda Equity Group
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Insights For Selling To Jay

During A Call Or A Meeting

DO's

  • Build a trustworthy relationship while keeping the product center-stage
  • Display high self-confidence and expect them to have a strong personality.
  • Give them control of the sales process

DONT's

  • Don’t force involvement of other stakeholders unless it is critical
  • Avoid unnecessary negativity or slowness
  • Do not look like someone who doesn’t know what they are talking about

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jay is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Jay

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Jay move?

  • They can reach decisions quickly if they develop trust and confidence in the product.
  • Can Jay take some risk or not?

  • If necessary, they will be ready to take risks.

You And Jay

Personality Compatibility


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