Max Weinberg

Enthusiast
DISC Type : i

Senior Research Manager at Shapiro+Raj

Greater Philadelphia, United States

Overview

Max is a Senior Research Manager at Shapiro+Raj who leverages his Masters degree from New York University to connect consumer psychology with brand strategy. People who have worked with him describe him as an enthusiastic, quick learner and a strong moderator. He specializes in designing and analyzing research to enhance clients branding efforts.

His academic interests include both Consumer Behavior and Developmental Psychology, reflecting a deep curiosity about the psychological drivers that shape human decisions in the marketplace and throughout life. He is interested in following major companies like Verizon and Capgemini Invent.

He believes a brands actions should embody its core message, citing Nikes Colin Kaepernick ad as a perfect example of its "Just Do It" ethos.

Personality Overview

Story Driven

Non-Confrontational

Optimistic

Unlike D or C types, they are convinced more by stories and testimonials.  They prefer to build relationships rather than staying totally transactional. They tend to be agreeable by nature, so take their promises with a pinch of salt.


Topics They Care About

Consumer Psychology
His academic and professional focus is on understanding the psychological drivers of consumer behavior to build better business strategies.
Brand Strategy
He has direct experience planning market research projects with the goal of creating and enhancing clients’ branding efforts and strategies.
Effective Advertising
He analyzes ad campaigns, focusing on how brand messaging, viewer perception, and psychological principles contribute to their success.

Media Appearances

Max has no verified media appearances

Work History

6-2025
Senior Research Manager at Shapiro+Raj
6-2023 - 7-2024
Research Manager at Branding Science Group
3-2022 - 5-2023
Senior Research Executive at Branding Science Group
3-2020 - 3-2022
Research Executive at Branding Science Group
8-2018 - 3-2019
Market Research Analyst at Hall & Partners

Education

2015 - 6-2017
Master's of Arts from New York University
2013 - 2014
Bachelor's of Science in Liberal Arts from Excelsior University

More Information

Social Presence :

Prographics :

Exp : 7 Location : Greater Philadelphia, United States Job Level : Middle Designation : Senior Research Manager at Shapiro+Raj
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Insights For Selling To Max

During A Call Or A Meeting

DO's

  • Speak from experience about success that the product has seen with other customers
  • Compliment them about their personality if you get a chance
  • Invite them for a lunch or a drink/coffee

DONT's

  • Don’t be too formal with them, they trust informality more
  • Don't be critical or challenge them openly, they can react defensively
  • Avoid overloading them with too much information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Max is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Max

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Max move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Max take some risk or not?

  • They can take some low-probability risks if needed.

You And Max

Personality Compatibility


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