Jay Ethirajulu

Energizer
DISC Type : I

Managing Director Technology at Redwood Trust, Inc.

San Francisco Bay Area, United States

Overview

Jay Ethirajulu is a technology executive at Redwood Trust, Inc. , where he leads platform transformation and business process automation. A PMP-certified graduate of IIT Bombay, he has a proven history of scaling teams and delivering cutting-edge AI and platform solutions across the FinTech, PropTech, and MarTech industries.

He developed SaaS intelligence and price optimization solutions that improved profit margins by over a billion dollars for multiple Fortune 500 companies.

Personality Overview

Informal

Believer

Imaginative

They are not always early adopters but can be pursuaded by leveraging strong relationships.  Unlike C or D types, they are vocal with their opinions but not so much with their questions. They are friendly, approachable and love to make new connections.

Topics They Care About

Technology Transformation
Leads platform transformation and technology modernization at Redwood Trust, with a focus on simplifying complex workflows and enhancing digital experiences.
FinTech & PropTech
His career includes leadership roles at real estate investment platform Kiavi and his current role in mortgage finance technology at Redwood Trust.
AI & Machine Learning
At Kiavi, he led data and machine learning efforts to modernize the lending platform and support faster, more intelligent credit and servicing decisions.

Media Appearances

Jay has no verified media appearances

Work History

12-2025
Managing Director Technology at Redwood Trust, Inc.
4-2022 - 12-2025
Vice President of Software Engineering at Kiavi
12-2018 - 5-2022
VP, JLL Technologies at JLL
9-2016 - 12-2018
Director, Cloud/Platform Engineering at Intapp
1-2012 - 9-2016
Director of Software Development at Vendavo

Education

1995 - 1999
B.Tech from Indian Institute of Technology, Bombay

More Information

Social Presence :

Prographics :

Exp : 14 Location : San Francisco Bay Area, United States Job Level : Mid-senior Designation : Managing Director Technology at Redwood Trust, Inc.
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Insights For Selling To Jay

During A Call Or A Meeting

DO's

  • Talk about their team and how your product will help them do things better and easier
  • Share some stories about how you you have helped people in similar positions succeed
  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.

DONT's

  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Don’t assume a yes just because they have not said no
  • Don’t push them to make a decision too fast, let them get comfortable first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jay is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Jay

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Jay move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Jay take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And Jay

Personality Compatibility


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