Jay Luis

Sharpshooter
DISC Type : CD

B-2-B Industrial Marketing Consulting at Luis Strategic Solutions

Dayton, Ohio, United States

Overview

Jay Luis is a customer-focused B2B marketing executive specializing in brand engagement and growth for industrial and technology companies. Colleagues describe him as knowledgeable, proactive, and engaging, with a talent for making complex topics clear. He holds a Masters degree from Ohio University and is certified in digital marketing.

Based on his writing, Jay values resilience and finding optimism in everyday moments. He reflects on the importance of kindness and human connection, suggesting a thoughtful and grounded perspective outside of his professional work.

He is consistently praised for his unique ability to translate deeply technical product details into compelling and easily understood marketing messages.

Personality Overview

Fast But Analytical

Thorough Evaluator

Precise But Practical

They prefer to move quickly, and expect the same from others.  They do not care very much about building rapport or relationships. They respond better to strong and respectful interactions.

Topics They Care About

B2B Growth Strategy
His entire career and current consultancy focus on driving tangible business growth for B2B industrial companies through strategic marketing and brand engagement.
Data-Driven Marketing
He frequently posts about using data from CRMs and automation tools to break out of repetitive marketing cycles and improve strategy.
Customer Retention
He authored a blog post focused on strategies to identify, understand, and retain the top 20% of customers who drive the majority of revenue.

Media Appearances

Jay has no verified media appearances

Work History

10-2023
B-2-B Industrial Marketing Consulting at Luis Strategic Solutions
8-2022 - 9-2023
Director of Marketing at LaserLinc, Inc.
4-2014 - 8-2022
Global Marketing Communications Manager at Nordson Measurement & Control Solutions
Global Marketing Manager at BETA LaserMike (Now A Nordson Product Brand)
7-2009 - 4-2010
Director of Marketing at Seapine Software

Education

Masters from Ohio University
Bachelors from Capital University

More Information

Social Presence :

Prographics :

Exp : 12 Location : Dayton, Ohio, United States Job Level : Middle Designation : B-2-B Industrial Marketing Consulting at Luis Strategic Solutions
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Insights For Selling To Jay

During A Call Or A Meeting

DO's

  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Objectively showcase the impact that your product creates
  • Help them weigh the risks by sharing objective proof points without becoming too analytical

DONT's

  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Do not back off when challenged, respond with a confident, objective answer instead
  • Don’t take too much time in sending them information if they ask for any

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jay is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Jay

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Jay move?

  • If convinced, they can reach decisions quite fast.
  • Can Jay take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Jay

Personality Compatibility


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