Jay Tak

Critic
DISC Type : C

Head of Marketing at V-Mart Retail Ltd.

Bengaluru, Karnataka, India

Overview

Jay Tak is the Associate Vice President of Marketing at V-Mart Retail Ltd. , specializing in brand management and ROI-driven strategies for large-scale retail. His experience includes leadership roles at Khazana Jewellery and Lifestyle International. Colleagues describe him as sharp, dedicated, and foresighted.

His key focus has been on redefining brand imagery to capture the Gen Z demographic through optimized media channels.

Personality Overview

Information Seeker

Objective Thinker

ROI Driven

Unless the value is proven by data, they are unlikely to value fancy features.  They enjoy working alone and do not rely on others very often. They prefer to do logical analysis and value evidence over emotions.

Topics They Care About

Gen Z Marketing
Led initiatives at V-Mart to redefine the brand's image and optimize media channels specifically for the Gen Z demographic.
Retail Brand Strategy
Has extensive experience spearheading strategic roadmaps for major retail brands like V-Mart, Lifestyle International, and Khazana Jewellery.
Digital Marketing
Holds a professional certificate and has a proven track record of enhancing online presence and customer engagement through digital-first approaches.

Media Appearances

Jay has no verified media appearances

Work History

7-2023
Head of Marketing at V-Mart Retail Ltd.
1-2023 - 7-2023
Head of Marketing at Khazana Jewellery Pvt. Ltd.
10-2020 - 12-2022
General Manager at Lifestyle International Pvt Ltd
4-2016 - 10-2020
Deputy General Manager at Lifestyle International Pvt Ltd
11-2013 - 3-2016
Senior Marketing Manager at Lifestyle International Pvt Ltd

Education

6-2002 - 5-2004
PGDBM from INDUS BUSINESS ACADEMY - IBA, BANGALORE
2002 - 2004
MBA from Indian Business Academy

More Information

Social Presence :

Prographics :

Exp : 14 Location : Bengaluru, Karnataka, India Job Level : Mid-senior Designation : Head of Marketing at V-Mart Retail Ltd.
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Insights For Selling To Jay

During A Call Or A Meeting

DO's

  • Be formal and objective, they will appreciate it more
  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Keep some extra margin while sharing pricing, they are likely to negotiate later

DONT's

  • Do not use very emotional or colorful language
  • Make extra effort to not seem pushy or confrontational
  • Don’t try too hard to build a relationship with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jay is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Jay

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Jay move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Jay take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Jay

Personality Compatibility


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