Lavish Soni

Questioner
DISC Type : c

Chief Business Officer at The House of Rare

Bengaluru, Karnataka, India

Overview

Lavish Soni is the Chief Business Officer at The House of Rare, specializing in the apparel and fashion industry. He has a strong background in retail operations, merchandise planning, and business development, driving the companys significant retail expansion. He holds a CBA from INSEAD.

He appears to value team culture and celebrates milestones with his colleagues, as seen in his social media activity. His professional interests include market research and trend analysis, keeping him at the forefront of the fashion world.

Unique fact: Lavish holds a Black Belt Certification and is also a certified learning and development manager.

Personality Overview

Not Easily Convinced

Value Seeker

Systematic

They prefer to analyze every situation thoroughly.
  They are more likely than others to negotiate on pricing and terms. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Retail Expansion
As CBO, he is spearheading The House of Rare's plan to open 100 new stores, focusing on a robust omnichannel approach to enhance customer experience.
Business Development
A core focus of his career progression, with multiple roles centered on business development within the fashion and apparel sector.
Merchandise Planning
Identified as a key skill, crucial for managing inventory and sales strategy in the fast-paced fashion industry.

Media Appearances

Lavish Soni is now the Chief Business Officer at The House of Rare. Featured in IndiaRetailing.com

See Now

Work History

8-2024
Chief Business Officer at The House of Rare
8-2021 - 8-2024
Business Head: Retail, Trade, BD, Buying, Projects. at The House of Rare
9-2016 - 7-2021
Head : Retail, BD at The House of Rare
2-2016 - 9-2016
National Sales Manager at Ruosh
8-2013 - 2-2016
Head of Retail Operations at Mustard clothing company private limited

Education

7-2022 - 5-2023
Chief Operations Officer from Indian Institute of Management, Lucknow
CBA from INSEAD

More Information

Social Presence :

Prographics :

Exp : 21 Location : Bengaluru, Karnataka, India Job Level : Leadership Designation : Chief Business Officer at The House of Rare
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Insights For Selling To Lavish

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • Emphasise more on facts and measurable benefits
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lavish is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Lavish

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Lavish move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Lavish take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Lavish

Personality Compatibility


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