Jaya Malhotra

Critic
DISC Type : C

Growth Marketer at Tars

India

Overview

Jaya is a Growth Marketer with extensive experience in content strategy, SEO, and link building. A graduate of Panjab University, she is described by colleagues as enthusiastic, diligent, and meticulous. She excels in crafting research-driven content from outline to final edit, always focusing on delivering value.

Jaya demonstrates a keen interest in the art of communication and storytelling. She analyzes frameworks from creative fields, like television writing, and applies them to her marketing work. Her writing reflects a deep consideration for audience understanding and the psychological aspects of knowledge transfer.

She uses TV writer Dan Harmon’s “Story Circle” framework as a tool for creating marketing scripts.

Personality Overview

Objective Thinker

Negotiator

ROI Driven

They don’t appreciate bells and whistles unless backed by data.  They like to do things independently and don’t look for support from others. They choose to analyze logically and value facts to emotions.

Topics They Care About

Content Strategy
Her posts emphasize creating clear, value-driven content and overcoming the "curse of knowledge" to better connect with the audience.
Marketing Frameworks
She analyzes and applies creative frameworks, like Dan Harmon's Story Circle, to improve the effectiveness of marketing scripts and campaigns.
AI in Content
She thoughtfully considers the impact of AI on content creation, warning against letting the ease of execution compromise the quality of the core idea.

Media Appearances

Jaya Malhotra – Author at Tars Blog. Featured in HelloTars Blog

See Now

Work History

4-2024
Growth Marketer at Tars
3-2023 - 4-2024
Associate Content Marketer at Upekkha
12-2022 - 3-2023
Content Manager at Favcy Venture Builders
10-2021 - 12-2022
Web Content Editor at Practice Buzz

Education

6-2017 - 9-2020
Bachelor of Arts - BA from Panjab University, Chandigarh

More Information

Social Presence :

Prographics :

Exp : 4 Location : India Job Level : N/A Designation : Growth Marketer at Tars
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Insights For Selling To Jaya

During A Call Or A Meeting

DO's

  • Don’t forget to mention how you compare to competition on both features and pricing
  • Be ready for penetrating questions and critical examination of your pitch
  • Tell them what ROI they can expect

DONT's

  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Don’t rush them till they have clearly gotten all the necessary information
  • Avoid pushing them too much to involve other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jaya is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Jaya

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Jaya move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Jaya take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Jaya

Personality Compatibility


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