Jaya Malhotra in

Jaya Malhotra

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Growth Marketer at Tars
📍 India

Jaya is a Growth Marketer with extensive experience in content strategy, SEO, and link building. A graduate of Panjab University, she is described by colleagues as enthusiastic, diligent, and meticulous. She excels in crafting research-driven content from outline to final edit, always focusing on delivering value.

Jaya demonstrates a keen interest in the art of communication and storytelling. She analyzes frameworks from creative fields, like television writing, and applies them to her marketing work. Her writing reflects a deep consideration for audience understanding and the psychological aspects of knowledge transfer.

She uses TV writer Dan Harmon’s “Story Circle” framework as a tool for creating marketing scripts.

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Experience
4 Years
Current Role
Growth Marketer
Location
India
Personality Overview

How Jaya shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Jaya cares about

Content Strategy
Her posts emphasize creating clear, value-driven content and overcoming the "curse of knowledge" to better connect with the audience.
Marketing Frameworks
She analyzes and applies creative frameworks, like Dan Harmon's Story Circle, to improve the effectiveness of marketing scripts and campaigns.
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Career

Work history

4-2024
Growth Marketer
Tars
3-2023 - 4-2024
Associate Content Marketer
Upekkha
12-2022 - 3-2023
Content Manager
Favcy Venture Builders
10-2021 - 12-2022
Web Content Editor
Practice Buzz
In the press

Media appearances

Jaya Malhotra – Author at Tars Blog. Featured in HelloTars Blog
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Education
6-2017 - 9-2020
Bachelor of Arts - BA
Panjab University, Chandigarh
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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