Jayaprakash Natarajan

Critic
DISC Type : C

Dy Head Sales (BP Infra - South India) at Tata BlueScope Steel

Chennai, Tamil Nadu, India

Overview

Jayaprakash Natarajan is the Deputy Head of Sales for South India at Tata BlueScope Steel, bringing over 21 years of experience in the building materials industry. An alumnus of Vellore Institute of Technology, he excels in business development, B2B/B2C sales, and client acquisition.

After a successful 17-year tenure at his previous company, he recently embraced a new leadership challenge, demonstrating a commitment to continuous growth and reinvention.

Personality Overview

Critic

Objective Thinker

Negotiator

They don’t appreciate bells and whistles unless backed by data.  They are quite likely to negotiate on pricing or other key terms. They enjoy working alone and do not rely on others very often.

Topics They Care About

Business Expansion
His career is centered on maximizing organizational revenue by developing new clients and sales channels in both government and private sectors across India.
Career Reinvention
He recently changed companies after 17 years and shares content about the importance of reinvention over incremental change, highlighting the risks of corporate stagnation.
Channel Partnerships
Actively promotes opportunities for new partners to join and grow with Tata BlueScope Steel's LYSAGHT brand, emphasizing mutual growth.

Media Appearances

Jayaprakash has no verified media appearances

Work History

2-2025
Dy Head Sales (BP Infra - South India) at Tata BlueScope Steel
7-2022 - 2-2025
Sr. Manager Sales & Territory Business Lead at dormakaba India
7-2017 - 6-2022
Manager Sales & Territory Business Lead at dormakaba India
1-2014 - 6-2017
Manager - Sales at dormakaba India
9-2004 - 11-2007
Business Development Executive at 3M

Education

1999 - 2001
MBA from Vellore Institute of Technology
1995 - 1999
B.E from University of Madras

More Information

Social Presence :

Prographics :

Exp : 17 Location : Chennai, Tamil Nadu, India Job Level : N/A Designation : Dy Head Sales (BP Infra - South India) at Tata BlueScope Steel
URL has been copied!

Insights For Selling To Jayaprakash

During A Call Or A Meeting

DO's

  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Tell them what ROI they can expect
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories

DONT's

  • Don’t try too hard to build a relationship with them
  • Do not use very emotional or colorful language
  • Make extra effort to not seem pushy or confrontational

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jayaprakash is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Jayaprakash

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Jayaprakash move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Jayaprakash take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Jayaprakash

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.