Jean-Francois Roche

Questioner
DISC Type : c

SVP & CCO at Graphic Packaging International, LLC

United States

Overview

Jean-Francois Roche is the SVP & Chief Commercial Officer at Graphic Packaging International, where he has held various leadership roles since 2015. With decades of experience in the packaging industry, he also serves as President of the European Carton Makers Association. Colleagues describe him as professional, creative, and encouraging.

There is no publicly available information about his personal life, hobbies, or interests outside of his extensive career in the packaging industry.

He has an extensive, 25-year career history with A&R Packaging, a major multinational consumer packaging provider, prior to joining Graphic Packaging.

Personality Overview

Not Easily Convinced

Cautious & Analytical

Price-Sensitive

They are more likely than others to negotiate on pricing and terms.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

International Growth
His recent social media activity and career path show a clear focus on expanding operations and celebrating team wins in international markets like Poland, the Netherlands, and the UK.
Operational Excellence
He frequently praises site upgrades, automation in processes like gluing, and high standards of facility maintenance, showing a commitment to efficient and high-quality operations.
Team Leadership
His communications highlight the talent and collaboration of his teams, emphasizing his belief that committed people are the key to market success.

Media Appearances

Jean-Francois has no verified media appearances

Work History

1-2025
SVP & CCO at Graphic Packaging International, LLC
1-2022 - 1-2025
SVP Sales International at Graphic Packaging International, LLC
12-2019 - 1-2022
Senior Vice President & President EMEA at Graphic Packaging International - Europe
10-2018 - 12-2019
Vice President Global Accounts at Graphic Packaging International - Europe
4-2015 - 12-2019
Vice President Sales Consumers Packaging Europe at Graphic Packaging International, Inc.

Education

Jean-Francois has no verified education history

More Information

Social Presence :

Prographics :

Exp : 13 Location : United States Job Level : Leadership Designation : SVP & CCO at Graphic Packaging International, LLC
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Insights For Selling To Jean-Francois

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Share as much information as possible regarding your product

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t overhype the product/pitch, keep it measured
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jean-Francois is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Jean-Francois

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Jean-Francois move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Jean-Francois take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Jean-Francois

Personality Compatibility


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