Jean Shaw

Questioner
DISC Type : c

Senior Director, Market Research & Insights at Evernorth Health Services

St Louis, Missouri, United States

Overview

Jean is a dynamic research leader and Senior Director at Evernorth Health Services, specializing in translating consumer data into actionable insights. With an MPA from the University of Missouri-Columbia, she provides strategic counsel on effective messaging and channels, leveraging extensive experience in qualitative and quantitative research to drive change.

Her background includes over a decade at FleishmanHillard, where she provided strategic counsel for government-based social marketing and behavior change campaigns.

Personality Overview

Cautious & Analytical

Price-Sensitive

Value Seeker

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They are more likely than others to negotiate on pricing and terms.

Topics They Care About

Consumer Insights
Focuses on translating both qualitative and quantitative consumer research into actionable insights that drive strategic business changes.
Healthcare Trends
Highlights research on consumers' future expectations for care and how employers are planning to meet these evolving demands.
Market Research
Leads a team in designing and managing custom research projects, including buyer segmentations, brand health tracking, and thought leadership.

Media Appearances

Jean has no verified media appearances

Work History

5-2025
Senior Director, Market Research & Insights at Evernorth Health Services
8-2019 - 6-2025
Director, Market Research & Insights at Evernorth Health Services
8-2019 - 10-2023
Director, Market Research Principal at Express Scripts
8-2005 - 10-2023
Senior Vice President & Partner, Research, Measurement and Analytics at FleishmanHillard
8-2005 - 10-2023
Senior Vice President & Partner, Research & Insights at FleishmanHillard

Education

2003 - 2005
MPA from University of Missouri-Columbia
1999 - 2003
Bachelor of Journalism from University of Nebraska-Lincoln

More Information

Social Presence :

Prographics :

Exp : 22 Location : St Louis, Missouri, United States Job Level : Senior Designation : Senior Director, Market Research & Insights at Evernorth Health Services
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Insights For Selling To Jean

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Share as much information as possible regarding your product
  • Back up any claims with data and numbers

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Don’t try to be too friendly or informal with them
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jean is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Jean

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Jean move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Jean take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Jean

Personality Compatibility


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