Jeff Bentson

Initiator
DISC Type : Di

Personal goal pursuit at Career Break

Singapore, Singapore

Overview

Jeff Bentson is a seasoned global business leader with over 15 years of experience driving growth and market expansion in the automotive and apparel sectors across the Asia Pacific. His expertise lies in go-to-market strategy, commercial operations, and digital transformation. He holds a Bachelor of Science from Miami University and an MSA from the University of Wisconsin-Milwaukee.

Recently becoming a Singapore Permanent Resident, Jeff is a dedicated family man raising his son in the country. He is an avid triathlete who has completed multiple Ironman races. He also dedicates his time to volunteering, notably with the organization Food from the Heart, supporting their mission to alleviate hunger.

After a successful global leadership career, he took a planned break to train for and complete a full Ironman triathlon in Germany.

Personality Overview

Confident

Impact-Oriented

Risk-Accepting

They don’t mind taking a stand if they believe in something.  They respond well to objective pitches but also attach some value to relationships. They usually prefer to drive the conversation.

Topics They Care About

Go-To-Market Strategy
Led global go-to-market and category management at Harley-Davidson, focusing on sales strategy, revenue operations, and launch planning for the motorcycle business.
Market Expansion
Has extensive experience accelerating growth for major brands across Southeast Asia, China, India, Japan, and Australia, with a focus on entering new markets.
Endurance Sports
A committed triathlete who recently completed a full Ironman. He sees a direct link between the resilience learned in racing and effective leadership in business.

Media Appearances

Jeff has no verified media appearances

Work History

7-2024 - 7-2025
Personal goal pursuit at Career Break
1-2024 - 7-2024
Senior Director of Global Go-To-Market & Category Management [Strategy] at Harley-Davidson Motor Company
9-2022 - 7-2024
Director of Lifestyle Apparel Sales & Partnerships [Sales & Marketing] at Harley-Davidson Motor Company
7-2023 - 1-2024
Senior Director of Global Commercial Operations & Planning [Sales & Marketing] at Harley-Davidson Motor Company
6-2018 - 2-2019
Sales Director, South Asia & Southeast Asia [Sales & Marketing] at Navitas

Education

8-2002 - 12-2005
Bachelor of Science (BS) from Miami University
8-2008 - 5-2012
MSA from University of Wisconsin-Milwaukee

More Information

Social Presence :

Prographics :

Exp : 11 Location : Singapore, Singapore Job Level : N/A Designation : Personal goal pursuit at Career Break
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Insights For Selling To Jeff

During A Call Or A Meeting

DO's

  • Clearly address the competitive aspects
  • Look like someone who is on top of their game
  • Keep your pitch focused on the impact but insert some anecdotes into it

DONT's

  • Don’t be very informal even if they are being so themselves
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don't be unorganized, be prepared for the pitch

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jeff is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Jeff

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Jeff move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Jeff take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Jeff

Personality Compatibility


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