Jeff Cummins

Questioner
DISC Type : c

Co-Founder at Immersive Hearing Technologies

Louisville, Kentucky, United States

Overview

Jeff has no verified overview

Personality Overview

Cautious & Analytical

Not Easily Convinced

Price-Sensitive

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  It is quite likely of them to ask for pricing or other concessions. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Jeff has no verified topics they care about

Media Appearances

Jeff has no verified media appearances

Work History

1-2023 - 6-2025
Co-Founder at Immersive Hearing Technologies
2-2022 - 1-2023
Innovation Director at CEOc (Louisville Healthcare CEO Council)
10-2019 - 3-2025
CEO / President at vCardio
4-2019 - 2-2021
Innovation Advisor at University of Louisville
10-2015 - 1-2019
Strategic Accounts / Strategic Initiatives at Car Keys Express

Education

1989 - 1993
BA from Transylvania University
2001 - 2004
MBA from University of Louisville

More Information

Social Presence :

Prographics :

Exp : 29 Location : Louisville, Kentucky, United States Job Level : N/A Designation : Co-Founder at Immersive Hearing Technologies
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Insights For Selling To Jeff

During A Call Or A Meeting

DO's

  • Share as much information as possible regarding your product
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jeff is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Jeff

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Jeff move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Jeff take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Jeff

Personality Compatibility


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