Jeff DeWitt, PhD
Login to view DISC.Jeff DeWitt is a Strategy Insights & Planning Consultant at ZS, leveraging his PhD in behavioral science from Rutgers University. He applies decision psychology and behavioral economics to health and medicine, supporting pharmaceutical clients with market research, go-to-market strategy, and launch planning to inform decision-making.
He maintains an interest in his alma mater, Gettysburg College. His academic research background suggests a continuing passion for understanding the drivers of human decision-making, game theory, and behavioral psychology outside of his direct professional responsibilities.
His past research at the University of Pennsylvania involved lab-based experiments exploring behavioral game theory and the nature of dishonesty.
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